进入二十一世纪,水资源的重要性日渐凸现,水资源的战略性控制和节约、水生

态环境的保护不断被强化,国家宏观政策也给水务行业带来了千载难逢的良机,水务

行业蕴藏着巨大商机。

当前,随着经济和社会改革的不断深入,市场化和民营部门开始进入传统上由国

有企业垄断的领域,国家推出的政策促进了我国自来水行业民营化的进程的加快。当

前以特许经营模式为主的市场化改革和自来水行业民营化正逐步展幵。随着我国城镇

化进程的推进和水务行业市场化进程不断加快,城市水务产业整体呈现出高速成长的

态势,展现出良好的市场前景。城市框架进一步拉大,农家居民向城镇的聚集一方面

增加了对水的需求,另一方面对水务行业提供的产品和服务质量要求不断提高。

面对新的宏观形式和行业竞争环境,靖江水务现有战略已经难以在新时期为企业

赢得竞争优势,因此论文从靖江水务公司视角出发,通过运用多种战略理论分析方法,

研究了靖江水务面对新的竞争环境下发展战略问题。在综合分析靖江水务面临的宏观

环境中的机遇与威胁,以及公司内部拥有的资源与能力基础上,比较客观地为靖江水

务的未来发展制定出了合适的发展战略,并讨论了保证战略转型顺利实施的重点工作

以及保障措施。

关键词:靖江水务发展战略战略实施10220690214 蔡永进
靖江水务有限公司发展战略研究

ABSTRACT

In the 21th century, the importance of water is more obvious. The strategic control

and protection of ecosystem on water are strengthened. The government macroeconomic

control brings new opportunity for water business.

Nowadays,as the economic developing and society reform, market mechanism and

private enterprises begin to enter industries that are traditionally monopolized by state

owned enterprises. Government policy promotes the process of water industry privately

operated. And now marketization reform which is based on franchise is developing rapidly.

As the urbanization process speeding up, city water business develops with high speed and

we can expect good market prospects. The city is becoming lager and country people are

swarming into the city. One hand,this will provides more need for water. On the other

hand, the people ask for high quality about the products and service.

Under new environments and industry competition, today5 strategy of Jingjiang Water

Company cannot bring advantage in competition. So,this thesis tries to do research on the

development strategy of Jingjiang Water Company through strategic analysis methods.

Based on the opportunities and threats outside the company and strengths and weaknesses

inside the company, thesis put the new development strategy for the future of Jingjiang

Water Company. And in order to carry out the strategy, thesis puts forward the detailed

suggestions and steps.

Key words:Jingjiang Water Company; development strategy; strategyimplement