摘要
近年来,我国国民经济中高新技术产业所占的比重越来越大,已经逐步成为
国民经济的支柱产业,与此同时,高新技术企业在国民经济中的战略地位日益凸
显。但是,目前国内学者对高新技术产业的发展战略的研究,还大都偏重于整个
产业的研究,主要是从产业发展状况、政策影响、政府调控以及战略模式选择等
方面着手,而针对高新技术企业某个体单位开展发展战略研究的论文还比较少见

因此,笔者尝试选择了一家高新技术企业(X新材料公司),从战略管理的基本理论、
方法以及高新技术的特点出发,来探讨适合于X新材料公司发展战略的形成和实
施过程,以期本文的研究思路和方法对其它高新技术企业能有参考价值

本文通过对高新技术企业X新材料公司现状、发展过程以及行业内现有竞争
形势的分析,特别是对公司内、外部环境和企业竞争结构的分析。在此基础上,
提出了目前适合企业发展的战略方案,X公司应选择优势-机会(so)战略”的总体
战略和成本领先的竞争战略;最后,从生产基地整合建设、资金筹措、研究开发、
市场开拓和机制创新等方面分析了 X公司的战略实施策略

关键词:X新材料公司发展战略高新技术企业
ABSTRACT
In recent years, in our country national economy the high technology and new
technology industry occupied the proportion came to be bigger approximately, already
gradually became the national economy the pillar industry, at the same time, the high
technology and new technology enterprise hi幽ighted day by day in the national
economy strategic status. But, at present domestic scholar to high technology and new
technology industry developmental strategy research, but dso stresses mostly in the
entire industrial research, mainly is from industrial aspects and so on development
condition, policy influence, government regulation as well as strategic pattern choice
begins, but (individual unit) the developmental strategy is also rare regarding the high
technology and new technology enterprise. Therefore this article author, the attempt has
chosen a high technology and new technology enterprise (X new material company),
from the strategic management elementary tiieory, the method as well as the high
technology and new technology characteristic embarks, discusses suits in X new
material corporate growth strategy formation and the implementation process, can have
the reference value by the time tiiis article research mentality and the method to other
high technology and new technology enterprise.
This article through to in high technology and new technology enterprise X new
material company present situation, developing process as well as profession existing
competition situation analysis, specially to the company in, the external environment
and the enterprise competition structure has carried on the analysis. Based on this,we
put forward the strategy for enterprise development, X company should choose SO
overall strategy and cost leadership competitive strategy; Finally, we analysis the
implementation strategy of X company from the integrated construction planning,
financing planning, research and development planning, market development planning,
and mechanism innovation planning.
KEYWORDS: X new material corporate; growth strategy; high technology and new
technology enterprise