2010年自治区党委书记胡春华提出“打造一流首府城市、建设一流首府经济”

的要求,市委、市政府做出“一核双圈一体化”的战略部署,提出全面打造如意

总部基地,并明确提出了 “一街五区”的新区建设思路。水岸小镇项目是政府打

造的“一街五区”中的核心地带,被建设中的“一街五区”所包围。

呼和浩特春华水务开发集团有限责任公司首次涉足物业服务产业,并成立全

资子公司——呼和浩特春华物业服务有限责任公司,对水岸小镇项目进行物业管

理。本研究试图通过综合论证项目建设的必要性、财务的盈利性、经济上的合理

性、服务品质上的先进性和适应性以及建设条件的可能性和可行性,从而为呼和

浩特春华物业服务有限责任公司的决策提供一定的参考依据。

论文按照以下结构进行阐述。首先是总论部分,主要涵盖了选题背景和选题

意义、国内外研究概况、研究目的、研究的方法和研究的思路以及文章的整体架

构;其次是阐述物业管理行业的现状,主要介绍呼和浩特市物业管理行业的情况;

接着是分析物业经营管理的管理模式和存在的问题以及产生原因,为下一步提出

解决策略提供分析基础;再接着引入水岸小镇物业经营管理项目现状、管理模式

及收入预算和成本估算进行分析;最后提出物业管理设想、项目风险规避建议和

项目建设建议,从而得出项目可行性分析结论。

关键词:物业经营管理,收入预测,成本估算,管理模式

Abstract

In 2010,Hu Chunhua, the party secretary of Inner Mongolia Autonomous Region

(IMAR), made the claim of 'establishing the superb capital city, and building up

prosperous economy'. The Huhhot government and the municipal party committee

thereby proposed the strategic scheme, namely 'one core embraces two circles', to

establish the Ruyi industrial headquarters. Accordingly, the ‘one avenue, five districts’

was planned, where the Rivertown was the centre.

The Chunhua Water Cooperation took charge of the Riverside Town's property

management, and thereby funded the wholly-owned subsidiary named Chunhua

Property Management and Service Co. Ltd (CPMS). This research is to provide

reference to assist the CPMS's decision-making in terms of necessity and conditions of

construction, financial situation, and service quality and adjustment.

The thesis is divided into several sections. Chapter one is introduction, which

covers research background and its significance, literature review, research question,

approach to the question, and methodology. Chapter two is to discuss the general

situation of contemporary property management industry with the focus on Huhhot. In

chapter three, I discuss the problem and causes of industry and suggest possible

solutions. Chapter four is to investigate the management situation of the Riverside Town,

including management mode, income budget, and initial capital cost estimation. In the

last chapter, I propose a new mode of property management, and suggest methods to

prevent risks and construction of projects.

Key words: property management, income budget, initial capital cost estimation,

management mode