人们对有机产品的关注可以追溯到19世纪,贾斯特斯提出了植物营养学的理论。有

机产品被定义为在产品的种植过程中没有使用合成化学物质。有机食品的安全性、营

养价值和品质引起了社会的广泛关注和兴趣。对有机食品关注的消费者多注重食品质

量、营养、环境可持续性和保护动物等。

论文研究了影响中国和贝宁消费者购买有机食品的各主要因素及原因。根据变量设

置,论文调查了购物行为变量,如健康意识,感知质量和价值,关注食品安全,伦理

问题,价格溢价和信任对消费者购买与消费有机食品的影响。研究结果表明在中国和

贝宁,有机消费者都对有机食品有很好的了解,但是他们愿意从农民或者连锁市场购

买产品而不是有机市场或者其它地方。本论文主要采用定量方法,本文通过市场调查

获得大量的一手资料作为定量研究的数据基础。本论文采用的原始数据来自对中国和

贝宁对有机食品感兴趣的消费者旳抽样调查获得的。

关键词:有机食品,顾客态度,品质认知度,食品安全,中国,贝宁

Abstract

The beginnings of the organic movement can be traced back to the beginning

of the 1800s. In 1840 Justus Von Liebig developed a theory of mineral plant

nutrition. OrgMiic products, which can simply be defined as products grown

without the use of synthetic chemicals, are attractive to many consumers

because of both their perceived and actual qualities. Organic consumers place

significant value on food quality, nutrition, environmental sustainability, and

animal welfare.

This paper studies and measures the effect of several factors on the behavior

of the consumers who purchase organic food products respectively in China and

Benin. It particularly investigates the purchase behavior in the light of variables

such as health consciousness, perceived quality and value, concern over food

safety, ethical concerns, price premium and trust in labeling. The paper has

found out that both organic food consumers in China and Benin have good

knowledge about but prefer to buy their products either straight from the farmers

or supermarket chains rather than organic food shops or others.

Though, quantitative method has been of choice for this paper, it also has been

supported by primary and secondary data. Primary data are from the survey

through which structured questions are defined and designated to only organic

consumers.

Keywords: organic food; consumer's behaviors; perceived quality; food

safety; China; Benin