摘 要
随着市场经济的不断发展，市场竞争日益激烈。而传统机电行业的增长日
渐乏力，以往低成本劳力优势逐渐弱化，加之产能过剩、行业赊销惯例、假冒
伪劣盛行、自主创新能力匮乏、市场恶意竞争、非标产品无序竞争、下游需求
持续低迷等现象，线缆行业正面临洗牌、重整。大批线缆企业濒临灭亡，甚至
有些昔日拥有良好市场口碑和市场份额的品牌也逐渐退出竞争，销声匿迹。袭
击全球的经济危机大范围蔓延后，整个行业的发展遭遇瓶颈，因此亟待通过资
源整合进行转型升级，争取扭转现状、走出困境。线缆企业应如何在洗牌、重
整的浪潮中站稳脚跟，实现自身发展？在低门槛竞争的行业，谁跑马圈地的速
度与本领越领先，谁就将最大程度地占领市场份额。这不仅需要资本的力量，
更需要高超的资源整合能力，而这正是实现 1+12 的关键所在。同时，通过
资源整合与战略规划，保持企业在行业中的竞争优势，也是企业得以长期稳定
发展的基础。

本论文采用文献研究、案例研究和规范研究等方法，以浙江元通机电工贸
有限公司为研究对象，在介绍资源整合内涵的基础上，重点分析其通过产业链
整合与人力资源整合获得企业竞争优势的背景及路径。本论文通过案例研究，
提出资源整合能力的发展对线缆企业转型升级的重要作用以及对其他成长中的
企业的借鉴意义。

关键词：企业资源；资源整合

Abstract
With the continuous development of market economy, an increasingly
competitive market. The growth of the traditional electromechanical industry
increasingly weak, low-cost labor advantage is gradually weakening the past,
combined with overcapacity, industry credit practices, counterfeiting prevalent lack
of independent innovation capability, marketing malicious competition, non-standard
products disorderly competition, the downstream demand continues to slump, etc.
phenomenon, the cable industry is facing reshuffle, restructuring. A large number of
cable companies on the verge of extinction, and even some former has a good market
reputation and market share of the brand is gradually withdraw from the competition ,
disappeared. After the global economic crisis, the spread of large-scale attacks, the
entire industry bottlenecks, so urgently needed to upgrade through the integration of
resources, fight to reverse the situation, out of the woods. How should the cable
companies in the shuffle, the wave of restructuring firm footing to achieve their own
development In the low-threshold competitive industry, who started taking more
speed and the ability to lead, who will maximize capture the market share. This
requires not only the power of capital, but also requires great ability to integrate
resources, which is the key to achieve 1+12. Meanwhile, through resource
integration and strategic planning, business in the industry to maintain a competitive
advantage, but also a long-term stable development of enterprises to the foundation.
In this paper, literature research, case studies and standardize research methods,
Zhejiang Yuantong Mechanical and Electrical Industry Co., Ltd. as the research
object, based on the content of the presentation on the integration of resources,
focusing on analysis of the industrial chain integration through the integration of
human resources and access to business competition background and paths
advantage. In this paper, through case studies, proposed the development of an
important role in the ability to integrate resources, business transformation and
upgrading of the cable and the reference to other growing businesses.
Key Words: Resource; Resource integration; core competitiveness of enterprise resource