摘要
经济全球化已经成为当今时代的一个重要特征,在经济全球化的大背景下,实现国际
化战略、加快国际化进程已成为中国企业应对经济全球化浪潮的选择。HC公司作为国内工
业自动化设备的制造商,随着业绩不断增长,公司已经具备一定的规模,如何进行国际化
的经营,是摆在HC公司面前一个紧迫的课题。
首先,对国际化运营的相关理论和文献进行综述,从国际贸易角度、对外投资角度和
发展中国家的企业国际化理论方面,系统阐述了国际化理论和进入模式,并回顾和评述了
国内外有关国际化运营的相关文献。
其次,本文从HC公司的实际经营情况出发,对公司的国内销售、海外销售及产品等
相关经营情况进行分析,在分析和研宄的基础上总结出公司目前的国际化运营状态。通过
对公司国际化动因的分析,公司国际化运营的SWOT分析,及运用调查问卷工具,对HC公
司国际化运营面临的问题和遇到的困难进行总结。
最后,针对公司国际化存在的问题和遇到的困难,提出适合公司国际化运营的路径,
以及不同路径下应采取的相应对策和措施。
通过本文对HC公司的分析研宄,不仅对HC公司正在进行的国际化运营有参考的意义,
而且对下一步国际化运营的战略制定有一定的指导作用。
关键词:HC公司;国际化路径;对策和措施
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华东理工大学硕士学位论文

Abstract

Economic globalization has become an important characteristic of present-day society, Base

on the background of economic globalization, to realize internationalization strategy and

accelerate internationalization process is a strategic choice for China company to face the

economic globalization wave. HC Company as the industry automation equipment manufacturer,

with the increasing in performance, company has already up to large-scale, How to manage the

internationalization operation has become into an urgent topic for HC.

Firstly, summarizes the relative theories and literature on the internationalization, from

international trade strategy, overseas investment strategy and internationalization theory for

developing country, systematically elaborates international evolutionary and entry mode, and

review the relative international operation literature at home and abroad.

Secondly, base on HC Company's real business condition, analysis on gross income, export

income and products, summarizes the company international operation mode. Through the

reason of international analysis, international operation SWOT analysis and representative

sample analysis, summarizes the problems and matter which HC met and faced.

Finally, in view of met problem and matter, generate the available internationalization

approaches, and then put forward the corresponding countermeasures and suggestions.

From the company's analysis, this dissertation not only has the reference significance for the

developing internationalization management, but also has the guide value to build the strategy of

internationalization management.

Key words: HC Company; internationalization approaches; countermeasures and suggestions