首页 > 资料专栏 > 经营 > 管理专题 > MBA资料 > MBA硕士范文_基于AA公司提升宽带业务末梢服务水平的管理模式研究(66页).rar

MBA硕士范文_基于AA公司提升宽带业务末梢服务水平的管理模式研究(66页).rar

资料大小:2760KB(压缩后)
文档格式:DOC
资料语言:中文版/英文版/日文版
解压密码:m448
更新时间:2018/10/18(发布于广东)

类型:金牌资料
积分:--
推荐:升级会员

   点此下载 ==>> 点击下载文档


文本描述
摘 要
末梢服务是电信运营商向宽带客户提供服务的主要一环,在当前激烈的市场
竞争形势下,各运营商原有的宽带末梢服务管理体系已经不能满足客户和市场的
需求,迅速提高宽带末梢服务水平是各运营商最迫切的工作之一。
本文以 AA 公司的宽带末梢服务管理体系为研究对象,分析其发展过程中各阶
段的特点,分析管理体系中的组织架构、工作流程、班组管理以及支撑系统等。
以服务差距模型理论指导,找出当前存在的服务差距以及存在问题。以提升其服
务管理水平为目的,本文对末梢服务管理的组织架构、职责划分、人员配置标准、
末梢服务班组的考核管理、工单处理流程及支撑系统、数据分析及应用、应急流
程等方面进行研究。在此基础上,就 AA 公司的实际情况提出了一套围绕“集中预
约、滚动派单”工单处理流程为核心的系列管理提升方案。
提升方案在 AA 公司所辖分公司进行试点,本文对实施背景及过程予以介绍并
进行了效果评估。最后,对试点工作进行分析和总结,对参考和实施该方案的企
业给予步骤建议和风险提醒。
关键词:宽带,末梢服务,服务差距模型,集中预约,滚动派单

Abstract
Terminal services is the key process of the telecom operators providing service for
broadband customers, In the current fierce market competition environment, the
operator 's original broadband terminal service management system is unable to meet
customer and market demand, rapid increase of broadband terminal service level is the
most urgent task of operators.
This paper takes AA company broadband terminal service management system as
the research object, analyses its development process the characteristics of each stage,
and analyses its management system of organizational structure, working process, team
management and support systems.Base on the service 5GAP model theory,the paper
find out the existing service gaps and problems. To improve the service management
level for the purpose, the paper research aspects of service management,including the
terminal service management organizational structure, responsibilities, staffing
standards, terminal services team management, work order process and support system,
data analysis and application of emergency procedure.On the basis of this, Combined
with the actual situation of AA company,the paper puts forward a set of series of lifting
scheme which as the core of “centralized reservation, scrolling assignment” working
processing.
Lifting scheme undertakes pilot in an AA company branch.The paper introduce the
background of carrying out and the implementation process,and evaluates the
implementation effect. Finally, the pilot job undertakes analysis and summary,the steps
suggest and risk alert is given to the business who reference and implement the lifting
scheme.
Keyword:broadband, terminal services, service 5GAP model, centralized reservation,
scrolling assignment