随着社会发展逐渐向着知识经济的时代迈进,在我国加入世界贸易组织之后,我

国企业的生存环境将会更加复杂、严峻,这在很大程度上也造成了我国企业在薪酬管

理方面的困境。面对残酷的生存环境,变革我国企业传统的薪酬管理己是刻不容缓。

薪酬管理能够很好的提高企业团队素质,对企业的经营和管理也是非常有利的,同时

还能够很好的提高企业的竞争力,很好的为企业战略目标的实现服务。但是到目前为

止,国内相关的研究还非常少,研宄内容也缺乏深度。所以,对企业竞争优势与薪酬

战略问题进行研宄可以更好的指导我们在以后企业的具体实践中进行运用。本文研究

的主题是通过对企业薪酬战略与企业竞争优势作用机理的研究来探讨企业应实施什

么样的薪酬战略以提高企业绩效,推动企业持续成长。本文共分六章。第一章是绪论,

主要介绍本文研宄的背景、意义、文献综述、研宄的内容与方法。第二章是薪酬战略

与企业竞争优势的相关理论的阐述,并介绍了薪酬战略与企业的竞争优势作用机理。

第三章是KM公司薪酬管理现状分析,从内部管理的角度阐述了 KM公司的薪酬管

理现状、存在问题和原因分析。第四章是KM公司竞争优势分析,从外部状况分析了

KM公司的竞争优势分及企业未来发展传略。第五章是KM公司薪酬战略的构建,主

要是针对前面的理论结论与实证分析的基础上提出了具体的建议。第六章是结论。

关键词:薪酬战略;竞争优势;KM公司

Abstract

With the acceleration of the process of approximation of the era of knowledge

economy and economic globalization, China's enterprises are faced with more complex,

competitive environment, which will give our enterprise compensation management bring

more severe challenges. To face the challenges and changes in our traditional

compensation management is imperative. Compensation management to enhance staff

team building, improve enterprise management, to promote the corporate strategic

objectives to achieve, maintain and enhance the competitive advantage have a very

important impact. But so far, our research are not many, especially empirical research.

Therefore, our competitive advantage and pay strategic issues of theoretical and empirical

research not only has a certain theoretical value, but also has a strong practical significance.

The theme of this study is to explore Compensation Strategy and competitive advantage

mechanism should implement what remuneration strategies to improve business

performance, and to promote sustainable growth. The paper is divided into six chapters.

The first chapter is the introduction, this study introduces the background, significance,

literature review, research content and methods. The second chapter is an exposition of the

theory of compensation strategy and corporate competitive advantage and salary

mechanism of strategic competitive advantage. Chapter compensation strategy to build

competitive advantage based mainly on the factors affecting the compensation strategy

built and the remuneration strategy ideas. Chapter empirical studies of the mechanism of

compensation strategy competitive advantage, KM compensation strategy and its

competitive advantage of the current situation and the existing problems. Chapter KM's

compensation strategy to build the first chapters of theory and empirical analysis on the

basis of recommendations related. The sixth chapter is the conclusion.

KEYWORD: Remuneration strategy; competitive advantage; KM Company