'Coke Case Study – Winning in Japan FINGERPRINT – COKE COKE IN JAPAN CONTENTS COKE – COMPANY BACKGROUND COMPANY EVOLUTION SENIOR MANAGEMENT COKE STOCK PRICE COMPARISON – U.S. COKE SALES BY REGION COKE’S SALES BY BRAND HIGHLIGHTS OF COKE’S BOTTLING BUSINESS SELECTED LOCATIONS CONTENTS STORYLINE CONTENTS PRODUCT STRATEGY COKE’S JAPANESE PRODUCTS CONTENTS COKE CAPABILITIES IN JAPAN JAPAN CONTRIBUTION TO COKE’S PROFITS IN 1999 CONTENTS ORGANIZATIONAL LEVERS ......