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凯捷安永咨询公司汽车业研究报告(pdf 14)英文版.rar

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Reshuffling the Global Automotive Leadership During this period of change in the global automotive industry, a new group of 此下载文件来自于企业管理资源网 www.3722. (大量管理资料下载) innovative leaders will emerge who create “adaptive” automotive companies. The global automotive industry has been and continues to be in a period of wrenching change. Intense price pressures and stagnant share prices are resulting from more powerful customers and major industry overcapacity. In addition, easy access to cost information provides the customer with new leverage in negotiating with dealers. These facts, combined with volatile economic cycles, will result in the shakeout of weak and unresponsive automotive OEMs, a reshuffling of the global market share leaderboard, and changes at the CXO level in those companies that lag the competition. In their place will emerge a new group of innovative leaders who create a new kind of “adaptive” automotive company. Research by the CGE&Y Center for Automotive Excellence has determined that many global OEMs have already begun the process to create this adaptive automotive enterprise. This movement is counter to the traditional “push” manufacturing system made famous by Henry Ford and perpetuated by most OEMs. The adaptive automotive enterprise replaces the old push system with a new customer-pull system and an organization that allows the extended enterprise to sense actual customer demand in near real-time, then rapidly respond to this demand in an ........