过去，大多数中国的成品油销售公司在成品油配送中都存在“要货制”的问题，
油品配送大多凭借主观经验，缺少科学依据，导致每年各个销售分公司成品油二次配
送费用居高不下。
虽然目前中国许多成品油销售企业已经开始将“要货制”改为“送货制”，在配
送过程中不断探索优化方案，致力于提高成品油配送水平，然而由于对客户的需求掌
握上仍然存在很大的偏差，使得优化方案不够理想，更无法进行全国推广。
鉴于此，在参考了大量文献和理论知识基础上，本文分析了中国石油上海销售公
司成品油（下文简称中油上海公司）二次配送优化案例。中油上海公司二次配送优化
案例完善管理水平、提高配送效率、降低库存成本、提升信息化水平、降低油品损耗，
借此扩大利润空间，提高竞争能力。本文不仅归纳了中油上海公司当时面临的问题以
及优化后的解决方案，也总结了优化方案为公司带来的收益，并提出了当前尚要面临
的问题。同类成品油销售公司可以以此为鉴。
关键词：成品油；二次配送；优化
Abstract
Due to energy shortage caused by rapid economic development across the
world, information technology has been vastly applied in logistic management
of oil companies in developed countries, aiming to improve market reaction
time and reduce logistic related cost in order to maximize their core competency.
In the mean time, Chinese oil companies still struggle with low logistical
management efficiency and high inventory and impairment cost due to lack of
implementation of information technology.
In the past, most Chinese oil companies took “pull” approach when dealing
with oil delivery. Oil products were only delivered to sales subsidiaries after
these subsidiaries made a call for delivery while the exact volume of delivery
was estimated by subjective judgments of experienced individuals. The lack of
scientific calculation had resulted in high logistic cost.
Now although many Chinese oil companies have shifted from “pull” to
“push” approach in oil product secondary distribution, the lack of understanding
in client demand has resulted in a much slower progress in process optimization
and hence unable to implement this new approach on a national scale.
Based on these observations and after referenced with large amount of
academic journals and theoretical studies, this article has used the PetroChina
Shanghai Marketing Company as a case study to present you the analysis of the
company’s key improvements in core competency by optimizing its logistical
management by implementing information technology systems. This article also
summarizes the problems and solutions that PetroChina Shanghai Marketing
Company faces post process optimization to provide companies in the s ame
industry a strong reference.
Keyword oil products; delivery; secondary distribution; optimization
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