摘要
0-3岁是婴幼儿大脑发育的黄金时期,很多家长已经开始意识到这个问题,
也普遍开始关心孩子的早期教育。早期教育行业在我国属于新兴行业,在中国
仅有10余年的发展历程,由于其市场潜力巨大,行业发展迅速,很快被众多投
资者关注并介入,但投资收益远远没能达到预期。近年来,大资本、国外品牌
开始进入中国早教行业,大多数早教机构都在风雨飘摇之中。

本论文是以启明星早教中心为研究对象,以STP营销理论、服务营销理论
为指导,结合启明星早教中心的实际情况,分析其营销策略,并提出意见和建
议,帮助启明星探求出好的盈利模式,也希望能对中国的早教行业的健康发展
起到借鉴作用。

关键字:早教市场启明星早教中心营销策略
ABSTRACT
0-3 years of age is the golden period of brain development in infants and young
children,many parents have begun to realize this problem, and generally began to
care about the child's early education. Early education industry in China is an
emerging industry in China only 10 years of the development process, due to its huge
market potential, the industry is developing rapidly and will soon be the concern of
many investors and intervention, but the return on investment far failed to achieve the
desired. In recent years, large capital, the foreign brands to enter China early
education industry, the majority of early childhood institutions are precarious.
This thesis is based on the Venus early childhood center for the study, STP
marketing theory, service marketing theory to Venus and the Early Learning Centre,
to analyze the marketing strategy,and comments and suggestions to help Venus to
explore good profit model, and also hope to play a reference to the healthy
development of the early education industry.
Key words: early education market Venus early childhood center
marketing strategy