本文首先通过PEST分析、五力模型分析,对中国燃气当前所处的宏观环境、行业
环境进行总结和归纳,其次对企业内部条件进行分析,得出企业具备的优、劣势,然
后采用SWOT分析组合战略匹配,最后,确立其相适应的战略体系。即以多样化战略和
一体化战略相结合加速企业发展,以企业文化战略加速企业融合。多样化战略重在扩
张,延展企业的核心业务,一体化战略突出垂直一体化,强调对产业链的塑造,企业
文化战略明确气聚人和的理念,强调建立共同的核心价值观和企业精神。明确成本领
先战略为经营战略,拟定了市场营销战略、运营战略、研究与开发战略、人力资源战
略、财务战略等职能战略。
本文研究的结果对该企业的战略选择和制定有直接的参考作用,研究的思路与方
法对其实施战略管理有着一定的参考意义,并对同行业企业的战略研究具有一定的参
考价值。同时,中国燃气这类跨区域企业的诞生和成长,在一定程度上反映了城市燃
气业改革与发展的成果,也折射出所面临的问题,这对燃气业进一步的改革与开放具
有参考意义。
关键词:燃气;天然气;液化石油气;战略
Abstract
With state clearly open to municipal and public sector markets, the monopoly system of
gas industry was broken, cross-regional gas group takes shape after several years of
developing- Meanwhile, natural gas pipelines develop rapidly, bottled liquefied petroleum
gas transfer its target market, city gas industry has entered a new stage of development.『11
the current macro environment and industry environment, China Gas Holdings Limited
(China Gas) has achieved rapid development. Meanwhile, it is also facing higher debt ratio,
profitability decline and other issues and the status of liquefied petroleum gas business losses,
the study of this paper aims to establish an appropriate business development strategy to
address the development problems.
Firstly, with the PEST analysis and five forces model analysis, the paper review and
summarize Chinese macro-environment and industry environment; Via the internal
conditions analysis, the companies have acquired advantages and disadvantages. With
SWOT analysis, acquired strategic match. In the finally, establish the suitable overall
strategy system. That's, diversification and integration strategies with a combination of
strategic business to accelerate the development, enterprise culture strategy to accelerate
business integration. Diversification strategy focuses on expansion, extending the company's
core business; integration strategy highlights the vertical integration, putting emphasis on
shaping the industry chain, corporate culture and strategy clearing the idea of development
and harmony, emphasizing on establishing common core values and entrepreneurial spirit. A
defined competitive strategy is cost-effective strategy. Develop a marketing strategy,
operating strategy, research and development strategy, human resource strategy, financial
strategy and other functional strategies.
The results of this study have a direct role in guiding the businesses strategic choice; the
research ideas and methods has important reference value in its implementation of strategic
management and strategic research in other industries and enterprises. Meanwhile, the advert
and growth of cross-regional business such as the China Gas, to a certain extent reflecting
the city gas sector reform and development outcomes, as well as reflecting the faced
problems, which also has a reference value in further reform and development of the gas.
Keywords: Gas; Natural gas; Liquefied petroleum gas; Strategy
==>>