作者姓名：赵禹

专业名称：管理系

指导教师：李德惠 讲师
摘要
进入21世纪以来，汽车逐渐普及，能源价格也随之飞速上涨，对于有车族以及以汽车为主要交通工具的运输企业来说，养车的费用逐年加大。

本文主要是介绍成都尤里卡化学品有限公司代理的明德柴油节油剂，并分析企业目前存在问题，并解决问题，解读国家相关政策，充分利用企业自身资源，对明德柴油剂提出传统营销的建议、网络营销的建议。

能源价格不断上涨，节能减排产品的竞争优势以及潜力前景明朗。

关键词：节油节能减排传统营销网上推广

Abstract
Since entering the 21st century, the gradual popularization of motor vehicles, energy prices also rose rapidly, the have car's and car transport as the main means of transport enterprises, the cost of keeping a car to increase year by year.
Research papers on the current market, most of the fuel-saving products that the principle of competitive advantage, marketing and other means. This article is to introduce the Chengdu Chemical Co., Ltd. Eureka Mingde agents section of diesel oil, and analyze the current problems related to interpretation of national policies, make full use of their own resources, diesel Mingde traditional marketing agent of the recommendations put forward, Network Marketing's proposal.
Rising energy prices, energy-saving emission reduction products, as well as the competitive advantage of the potential prospects.

Keywords: saving oil, energy-saving emission reduction,traditional marketing, online promotion