《中国百货业深度研究报告英文版》2007年4月(87页).rar Shopping　spree Mabel　Wong,　CFA Research　Analyst (852)　2203　6178 mabel.wong@db Overweight　China＇s　department　stores With　the　whole　shift　vis-à-vis　consumer　trend　in　high-end　consumer　discretionary, investing　in　department　stores　with　strong　brand　equity　and　at　good　locations seems　a　better　strategy.　This　is　also　supported　by　our　survey　that　shows　popular stores　are　those　that　can　provide　a　＂fun＂　shopping　experience.