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Dear Tim,
It was nice to meet with you and thanks for inviting us on the quotation. Enclosed please find the quotation for the CSM study for the automobile client for your reference.
Should you have any query, please feel free to contact us.
We look forward to your response.,
Thanks and Regards,
Reggie Jin
Research Manager
Ipsos-Link Shanghai
Project Engine - CSM Study for Automobile Client
Project Specification
Tracking Period
1 year starting from November 2002, total 5 waves
Sample Size
25,000 in total, 5,000 per wave
Sampling Method
The client would provide the name list and the respondents would be drawn from the list
Interview Method
Telephone interview (CATI) via structured questionnaire
Sample Definition
End user of the specified automobile user
Dealer of the specified automobile
Questionnaire Length
Around 25 minutes with no more than 3 open ended questions.
Operation Duration Per Wave
Total there would be 20 CATI stations in BJ and SH, estimated 25 – 30 days for operation per wave
Project Fee
Based on the research design aforementioned, the project fee would be RMB 1,500,000, or RMB 300,000 per wave. Should the contract be signed for the whole year, a 5% discount would be given, i.e., the total project fee for the whole year would be RMB 1,425,000
The fee includes:
Project management
CATI programming
FW implementation
Data processing
5% government tax
Deliverables
Clean data in SPSS format
Tabulation based on the request from the client
The data and tabulation would be submitted after each wave