Multiplying the Power of Persuasion
TOTAL BRANDINGSM 全方位创建品牌
COMMUNICATION PLAN传播计划
倍增说服力
Who Are The Three Most Important People You Talk To? 与你交谈的三个最重要的人是谁？
COMMUNICATION PLAN传播计划
How Do You Communicate With Them? 你如何与他们沟通？
COMMUNICATION PLAN传播计划
How Did You Learn The Best Ways To Communicate With Each of Them? 你如何学会与他们每一个人沟通 的最佳方式？
COMMUNICATION PLAN传播计划
What Is The Most Important Conversation You’ve Ever Had, And Whom Did You Have It With? 你所经历的最重要的谈话 以及与谁进行的？
COMMUNICATION PLAN传播计划
“Will You Marry Me?” “你愿嫁给我吗？”
COMMUNICATION PLAN传播计划
CONCLUSION结论
You already know how to do this, you just need to do it more often at work. 你已经知道如何做了， 你只需在工作上更多这样地做。
Yesterday’s prevailing rule昨日的流行规则
“If you only have a hammer, everything looks like a nail.” 如果你只有锤子， 那么任何东西对你 来说都是钉子。
Old Thinking Based on Two Fallacies两个传统的错误想法
1. We only make ads 我们只作广告 2. The consumer is a stationary target for me to hit 消费者是静止的靶子，我可随时 击中。
Hit Her Here. 在此击中她。
Consumer 消费者
No Response? 没反应？
Consumer 消费者
Hit Her Harder. 再使劲出击。
Consumer
Consumer 消费者
Guess what? 猜一猜？ She’s fluid.她是流动的。
But in truth, she’s not a static object waiting to be hit! 事实上，她并非一个静物 等待你去击中！ She’s always moving in process of persuading herself full of communication opportunities requires many different messages along the way 她总是不停移动的 在劝说她的过程中， 有许多沟通的机会， 需要许多不同的信息。