LUXURY TRAVEL BUT NOT AS WE KNOW IT. AUTHORS Lucy McCabe, President Christopher Brewer, Vice President Willam Adeney, Vice President 1 ILTM OgilvyRED is a strategic consulting partner for businesses who want to transform, innovate and grow through digital. ILTM (International Luxury Travel Market) is a collection of global, local and specialist luxury travel events taking place in some of the world’s most fascinating destinations —Cannes, Cape Town, Dubai, the Riviera Maya, S?o Paulo, Singapore, and Shanghai. Each event introduces an unrivalled selection of luxury travel brands to ILTM’s network of handpicked luxury travel advisors, through bespoke appointment programmes and networking sessions. As invitation-only events, dedicated teams in London and S?o Paulo vet all attendees. For the leaders in the world of luxury travel, attending ILTM events is a must, if they are lucky enough to be selected. Our focus is Digital Transformation, Marketing Transformation, Brand Transformation and Growth, leveraging core domains which include Business, Brand, Customer Experience, Influence, Commerce, Martech and Data expertise. 3 LUXURY TRAVEL BUT NOT AS WE KNOW IT. The contemporary Asian traveller is emerging from markets and maturing from generations that are reshaping and stretching the definition of what we conventionally understand ‘luxury’ to be. As a result, they are bringing their own needs and expectations. INTRODUCTION by Lucy McCabe, President,OgilvyRED