Q3 2016 Global Travel Insights July 2016 to September 2016 SOJERN / SOLUTIONS@SOJERNQ3 2016 GLOBAL TRAVEL INSIGHTS 3 Table of Contents 04. Looking Back 06. Outbound Quarterly Search Trends Global Travel Trends North America Latin America Europe Middle East & Africa Asia-Pacifc 12. Looking Forward 14. North America Q4 Search Trends December Travel Preview 18. Latin America Q4 Search Trends December Travel Preview 22. Europe Q4 Search Trends December Travel Preview 25. Middle East & Africa Q4 Search Trends December Travel Preview 28. Asia-Pacifc Q4 Search Trends December Travel Preview 31. Glossary & Methodology Sojern is the travel industry’s leading performance marketing engine. Through our Sojern Travel Platform and billions of traveler intent signals across online and mobile channels, we put more heads in beds, travelers in seats and tourists in towns for our clients worldwide. GLOBAL TRAVEL INSIGHTS Sojern analyzed travel behavior worldwide in North America, Latin America, Europe, the Middle East & Africa, and Asia-Pacifc in order to understand travel intent for Q3 and beyond. Using search and booking behavior data provided by major airlines, online travel agents (OTAs), meta-search and other travel service providers, we offer travel marketers insights to help plan more effective and strategic campaigns. Interested in learning more about your market’s travel trends Connect with us: sojern/get-started/. SOJERN / SOLUTIONS@SOJERNQ3 2016 GLOBAL TRAVEL INSIGHTS 5 Looking Back To understand global travel patterns for July, August, and September we looked back at Q3 search and booking data. Summer travel had a few surprises in store, including: Greece fell off the list of top 10 searched countries in Q4. The destination made the list in Q3 but not Q4, perhaps due to summer vacationers heading to alternative spots, like Mexico. July has more searching than booking. Being the middle of summer, many travelers might be enjoying their vacations, or planning fall getaways, rather than booking. For Latin American travelers, Mexico City is new to the list of top searched destinations.1 Replacing Los Angeles, which was on the list in Q2 but not Q3, Latin American travelers looked to stay more locally this summer. Europeans looked for more last-minute travel. There was a notable shift in lead time for European travelers. Last quarter, for instance, 42% of European travelers looked 60+ days out, but this quarter only 31% did the same. Trips of 0 to 7 days jumped up from 15% to 20% this quarter. 1 Google. “Travel Trends 2016: Data Reveals Hot Spots and New Consumer Insights” 。。。。。。以上简介无排版格式，详细内容请下载查看