中国产业竞争情报网 www.chinacir 移动互联网项目商业计划书 2013 年融资成功案例范文 北京华经纵横咨询有限公司 http://www.chinacir 中国产业竞争情报网 www.chinacir Contents 关于优质商业计划书的理解 商业计划书编撰方法论 主要资金供应方如何看项目 关于公司估值 移动互联网项目商业计划书纲要 关于我们 中国产业竞争情报网 www.chinacir 引言 ······························································································· 1 Chapter 1 关于优质商业计划书的理解········································ 2 Point 1何谓优质商业计划书 ···············································································2 Point 2商业计划书核心用途 ···············································································6 Point 3常规商业计划书一般性纲要·····································································7 Chapter 2 商业计划书编撰方法论 ············································· 10 Point 1商业计划书编撰技术路线图···································································10 Point 2商业投资项目分析技术路线图······························································· 11 Point 3商业计划书财务分析系统······································································12 Point 4商业计划书行业及市场调查分析技术路线图··········································14 Point 5商业计划书行业及市场调查数据解决方案组合·······································15 Point 6商业计划书编撰行文技巧······································································16 Part 1摘要信息编撰···················································································16 Part 2公司信息编撰···················································································17 Part 3行业信息分析···················································································18 Part 4公司管理分析···················································································19 Part 5产品服务分析···················································································20 Part 6市场营销设计···················································································21 Part 7融资计划分析···················································································21 中国产业竞争情报网 www.c