西安理工大学工商管理硕士学位论文 factor analysis and so on were verified. Secondly, based on the analysis of SWOT-PEST model, it is concluded that Z Bank, as a provincial legal person bank, has the advantages of good social image and rich customer resources, andis currently in a period of good development opportunities for green finance, but it is also facing the challenges of intensified industry competition, unbalanced regional economic development and strong dependence on energy consumption. Z Bank should adopt cautious ideas to guide it to carry out its growth green financial development strategy. From the qualitative and quantitative aspects of the formulation of short-and medium-and long-term strategic objectives, including green development tactical strategy, key areas of support, their own green brand construction and other strategic contents. Finally, based on the actual situation of Z bank, this paper puts forward the strategic safeguard measures of green financial development, that is, perfecting the organizational structure, system and performance evaluation of green finance, constructing the risk control mechanism of green financial business, and strengthening the construction of green talent team, information system, product innovation and service mode. Key words: Z Bank; Green Finance; Development Strategy Type of thesis:Applied Research III 目录 1 绪论 ......................................................................................................... 1 1.1 研究背景与意义 ............................................................................... 1 1.1.1 研究背景 ..................................................................................... 1 1.1.2 研究意义 ..................................................................................... 2 1.2 国内外文献研究综述 ....................................................................... 2 1.2.1 国外文献研究综述 .....................................................