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2023年Z世代报告2PDF

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Z世代 Z世代报告
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更新时间:2024/2/2(发布于广东)

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Gen Z
GWI’s report on the latest trends
among internet users aged 16-25 04 05 07 09
Introduction
Discover our data
Key insights
Getting to know Gen Z
Where are Gen Z in their life today? How are
Gen Z navigating times of uncertainty?
In this
report13 2737 The Gen Z lifestyle
Methodology
How’s Gen Z’s mental health? How do they feel
about finances? How are the youngest working
generation adapting to the workplace?
All figures in this report are drawn from
GWI’s online research among internet
users aged 16-64. Our figures are rep-
resentative of the online populations of
each market, not its total population.
Note that in many markets in Latin
America, the Middle-East and Africa,
and the Asia-Pacific region, low inter-
net penetration rates can mean that
and others will include only respond-
ents who completed GWI’s Core survey
via PC/laptop/tablet.
Entertainment and media
Why are Gen Z bringing Y2K back? How do
they watch TV? What are their motivations
behind gaming?
When reading this report, please note
that we use a mixture of data from our
ongoing global quarterly research and
GWI Zeitgeist, a monthly recontact study
of Core that we carry out in t。。。以下略