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Integrated Print and Digital Promotion
2022 Trends and Insights
CONTENTS
?The Promotion Landscape
?2022 Highlights
?Seasonality
?Promotion Tactics
?What’s Next?
MEDIA COVERAGE
Metrics
pRINT
Digital
Print Coupons Dropped
Digital Estimated Prints
Weighted Average Face Value
+
FSI Coupons
Leading Network, Aggregator,
Brand and Retailer websites,
representing 95% of traffic to
websites that distribute
coupons*
The number of coupons on a
promotion multiplied by the circulation
of that promotion. Not to be confused
with Page Circulation.
Estimated # of prints (whether print at
home, load to account or digital
rebate) that occurred while a coupon
was captured online.
The result of combining and weighting
the carious coupon face values
among a category or set of events
and their respective coupon
circulations.
Organization
Class
Area
Product Type
We report at the Total Consumer
Packaged Goods level as well as
Food and Non-Food.
We report nine CPG areas which
include Cereals, Dry Grocery,
Frozen Foods, Refrigerated Foods,
Shelf Stable Beverages, Personal
Care, Health Care, Household
Goods and Other Packaged Goods.
We look at an。。。以下略