大连理工大学专业学位硕士学位论文
摘
要
第三方检测行业作为高新技术服务业，近年来发展迅速。由于相关机构数量快速增
长，市场竞争日益激烈，我国检验检测行业已经从增速发展阶段过渡到质量发展阶段。
中国的检测机构主要包括：政府检测机构、企业内部检测机构和民营第三方检测机构。
随着政府推进检测行业改革，许多原属政府事业单位的政府检测机构转制成为企业，企
业内部检测机构转制成为独立第三方机构，自负盈亏，加剧了检测市场的竞争。在如此
大环境下，由大连华锐重工集团将原检测管理部门、检测/校准实验室整合成立的大连大
重检测技术服务有限公司也面临着巨大的市场竞争压力。
本文选取大连大重检测技术服务有限公司为研究对象。首先用 PEST模型和五力竞
争模型对公司宏观环境、行业环境进行了充分分析，接着结合公司发展历程和公司自身
资源与能力分析了公司内部环境，在此基础上总结了公司面对的外部机会与威胁、内部
优势与劣势。然后运用“SWOT 分析法”，分析总结公司现阶段能够运用的备选战略，
利用 QSPM量化比较选择了差异化战略为公司的竞争战略；最后从产品差异化、服务差
异化、品牌形象差异化三个方面制定相应战略实施措施，同时提出相应保障措施保障战
略的顺利实施。
通过对大连大重检测技术服务有限公司进行企业竞争战略研究，为公司在当前竞争
环境中的发展提供有效的方案，同时为其他相同背景的国有检测企业今后的发展规划提
供一些有效的参考，从而促进第三方检测行业发展。
关键词：竞争战略；第三方检测；差异化战略
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大连大重检测技术服务有限公司竞争战略研究
Research on competitive strategy of Dalian Dazhong testing technology
service Co., Ltd
Abstract
As a high-tech service industry, third-party testing industry has developed rapidly in
recent years. Due to the rapid growth of the number of relevant institutions and the increasingly
fierce market competition, China's inspection and testing industry has been transformed from
the growth stage to the quality stage of development. China's testing institutions mainly include
governmenttesting institutions,internaltestinginstitutions ofenterprisesand private
third-party testing institutions. As the government promotes the reform of the testing industry,
many government testing institutions that used to be government institutions have been
transformed into enterprises, and the internal testing institutions of enterprises have been
transformed into independent third-party institutions, which are responsible for their own
profits and losses, intensifying the competition in the testing market.In this environment,
Dalian Dazhong Testing Technology Service Co., LTD., which was established by integrating
the former testing management department and testing/calibration laboratory of Dalian Huarui
Heavy Industry Group, is also facing huge market competition pressure.
This thesis chooses Dalian Dazhong Testing Technology Service Co., LTD as the research
object. First of all, the macro environment and industry environment of the company are fully
analyzed with PEST model and five forces competition model. Then, the internal environment
of the company is analyzed based on the development history of the company and the
company's own resources and capabilities. On this basis, the external opportunities and threats,
internal strengths and weaknesses of the company are summarized. Then the SWOT analysis
method is used to analyze and summarize the alternative strategies that the company can use at
the present stage. The differentiation strategy is selected as the company's competitive strategy
by quantitative comparison with QSPM. Finally, the corresponding strategy implementation
measuresareformulatedfromthethreeaspectsofproductdifferentiation,service
differentiation and brand image differentiation, and corresponding safeguard measures are put
forward to ensure the smooth implementation of the strategy.
Through the competition strategy study on Dalian Dazhong Testing Technology Service
Co., LTD., it provides an effective plan for the development of the company in the current
competitive environment, and provides some effective reference for the future development
planning of other state-owned testing enterprises with the same background, so as to promote
the development of the third-party testing industry.
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大连理工大学专业学位硕士学位论文
Key Words：Competitive strategy; third-party testing; differentiation strategy
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