Generational
Trends inTrends
Consumer BehaviorConsumer
Consumer Trends Report 2023 Trends | Q1ConsumerIntroduction & key takeawaysIntroduction &key
Consumer behaviors and preferences continue to evolve alongside increasingly rapid advancements in technology and ecommerce. For businesses looking to to businesses looking For and ecommerce. intechnology advancements rapid alongside increasingly evolve to continue and preferences behaviorsConsumer
better understand their customers, staying up to date on the latest trends is more important than ever. One significant important ismore thanever. trends isthe onthe age latest influencing those trends date factor upto staying their understand customers,better
and generational cohort of shoppers. In 2023, the preferences and habits of America’s youngest adults are painting a unique picture of current and future and future ofcurrent auniquepicture painting adults are youngest and habitsofAmerica’s cohort the preferencesand In2023, generational ofshoppers.
market trends. market
This quarterly study of 1,000 U.S. consumers explores spending and ecommerce trends, with a special focus on generational differences among GenZ, Millennial, differences ongenerational withaspecialfocus trends, spending and ecommerce U.S. explores studyof1,000 consumersThis quarterly
Gen X, and Baby Boomer shoppers as the buying power of each group continues to shift. to continues group ofeach asthe Boomer buying shoppers powerGen X,and Baby
1 America ’ adults youngest2doAmerican consumersWhere 3money saving toApproaches
shoppers are savvy savvyshoppers are — and products forstart their search wildlyamongvary generations
setting a new standard for for standard anewsetting stillpick The majorityonline? impact toas inflationcontinues
ecommerce. 32% of Generation Z 32% ofGenerationecommerce. search whileGenXfavorsAmazon,78% are Boomersspending. Baby
consumers shop online once a day aday shop online onceconsumers engines. start Among GenZ, 43% buy thanGenZto likelymore
or more, compared to just7% of to comparedor more, —ahigher numberthanon TikTok onsale,whileGenZbuysitems
Baby Boomers who dothe Boomers same.Babythose who start onGoogle!thanany moreused products
other age group.
Throughout the report, percentages for Gen Z, Millennial, Gen X and Boomer generations represent the portion from GenZ, ofrespondents for represent Millennial,GenXand Boomer generations the report, that affirmativelyThroughout percentages agegroup each the related selected
survey options. Out of the total respondents (1,000), 212 are Gen Z, 333 are Millennials, 198 are Gen X, and 238 are Boomers GenX,and 238are Millennials,198are GenZ, are 212are (1,000), 333 respondents options.Outofthe totalsurvey Generation profiles
Boomers Gen X Millennials Gen Z*
Ages 59-77 Ages43-58 Ages 27-42 Ages 18-26 Ages
Birth years 1955-1964Birth years 1965-1980Birth years1981-1996Birth years2004-2012Birth years
1955 1964 1980 1996 2012
Household income Household income Household income Household income
Under $35k Under $35k Under $35k Under $35k
36% 46% 41% 51%
Between $35k and $75k $35kBetween and $75k $35kBetween and $75k $35kBetweenand $75k $35kBetween
37% 31%33% 31%
$75k ormore$75kormore$75kormore$75k ormore$75k
28% 23% 26%18%Table ofContentsTable
Ch. 1 PulseReportConsumer Spending -Trending 2 / 17 请务必阅读正文之后的信息披露和法律声明
行业专题 动物保健
图表目录
图 1：公司ne spending inQ online retail sitesonline retail
Ch. 2 Insights-OptimismAmidLingeringQ1 Ch. 4 About the Report 2 Uncertainty 1 Consumer Trends Report Q1 2023 |5 Report 2023 Q1 TrendsConsumer......... 8<br>图 12：2015-2026E 中国宠物市场规模预计年复合增长17% ....... 8<br>图 13：2021 年我国家庭宠物拥有率明显低于美国市场......... 8<br>图 14：宠物护理为宠物市场重要细分消费项 ........... 9<br>图 15：2021-2026E 中国宠物护理市场规模预计复合增长20% .......... 9<br>图 16：2021 年中美单宠消费金额 ............. 9<br>图 17：2021 年中美宠物护理渗透率及宠物每年看兽医次数 ........ 9<br>图 18：2021 年中国宠物护理行业格局较为分散 ............ 9<br>图 19：宠物用品供应市场规模及线上渠道销售占比 ............ 10<br>图 20：2020-2022 年前三季度公司宠物护理服务业务收入 ........ 10<br>图 21：2020-2022 年前三季度公司宠物护理服务业务毛利率 ........... 10<br>图 22：公司构建“1+P+C”三级医院体系 .........