The State of
eCommerce 2023
How Companies and Consumers
Feel About eCommerce Websites
Copyright (c) 2023 Storyblok. All rights reserved.Introduction
Almost every business (92%) believes that their website;s bad
user experience is costing them revenue, with 30% claiming
that the cost surpasses $100,000 per year. Meanwhile, 60% of
consumers abandon an average of 5 purchases per year owing
to poor user experience on websites.
Storyblok set out to study what businesses and consumers think of
eCommerce websites.
Main objectives:
● Determine the impact of bad user experience
● Understand how users engage with eCommerce websites and what
matters to them
● Figure out steps that companies can take to improve their websites
and gain more revenue Demographics
At the same time, 500 business leaders at
Storyblok polled 6000 consumers across UK,
mid-sized eCommerce companies in the US
US, and Germany to learn more about their
and Europe were asked about their website
online buying habits.
performance to compare how their
experience correlates with the consumers.48% of businesses are embarrassed by their website despite
spending an average of $453,126 on marketing technology
Business leaders estimate that poor website user experience
costs $72,000 in lost sales per year
60% of consumers abandon purchases due to poor website
user experience
Key Facts
42% say they decide whether to stay on or leave a website
within 10 seconds – 20% within 5 seconds
Limited payment options, poor navigation or layout, and slow
loading speeds are some of the main reasons why consumers
abandon eCommerce websites What Shapes The Website Experience
Most online customers decide whether to stayEasy navigation, fast loading speed, and
on an eCommerce website during their first visit appealing design are the top 3 most important
in 6–10 seconds; First impressions are crucial! things that shape the eCommerce website
experience, according to consumers.
When you visit a new eCommerce website, how long does What factors influence you most when buying a product
it take you to decide whether you will stay or leave? online?
Less than a sec
Not sure 5.9%
13.9%
Between 1-5 sec
13.9%
More than a minute
11.9%
Between 6-10 sec
Between 31 sec – 1 min21.8%
13.9%
Between 11-30 sec
18.8%