Travel
SocialMedia
IndustryReport
DateRange:1Jan2022-31Dec2022
Sample:Socialinsider—worldwidedatafortheTravelindustryContent
Strategy
Discoveranalyticsmetricsthatmatterfor
everytypeofcontentonTikTok,
Instagram,FacebookandTwitter.
Photosappeartobethemostsharedsortof
contentinthetravelindustryacrossall
platforms.However,InstagramReelsremain
themostengagingsortofmedia.
Travelbrands—examplesTIKTOK
Medianpostsinteractions
66.75%ThemedianpostinteractionrateforFacebook,
InstagramandTwitterinthetravelbusiness
EVOLUTIONININTERACTIONS
remainssteady.SinceNovember2022,therehas
Medianpostsinteractionsacrossallplatforms
beena66.75%decreaseinTikTokinteractions.
DateRange:1Jan2022-31Dec2022
Sample:Socialinsider—worldwidedatafortheTravelindustryContentdiversityonInstagramPoststypesonInstagram
Inthelast12months,brandsin
theTravelcategoryshared:
o53.54%photos
o24.50%carousels
o16.52%reels
o5.43%videos
DateRange:1Jan2022-31Dec2022
Sample:Socialinsider—worldwidedatafortheTravelindustryContentdiversityonFacebookPoststypesonFacebook
Inthelast12months,brandsin
theTravelcategoryshared:
o46.85%photos
o27.24%albums
o15.50%links
o9.74%videos
o0.65%statuses
DateRange:1Jan2022-31Dec2022
Sample:Socialinsider—worldwidedatafortheTravelindustry