US Social Media Trends for 2022 & Beyond | The Sprout Social IndexTM3 23 Contents Introduction Taking o? 4 30 Talent rises to the top Conclusion 8 31 Test, learn, evolve Methodology 15 Tried and true 2 sproutsocial ? @SproutSocialIntroduction Remember 2013? Facebook redesigned its news feed, Vine was introducing the world to the joys of short-form video and no one had heard of social distancing. It was also the year Sprout Social started this annual report on the top trends in social media. This is Sprout Social’s ninth year of trend forecasting. If we’ve learned anything over the years, it’s that social moves quickly. Trends, platforms and use cases are constantly changing and it can be hard to keep up. This report is one of the ways we re?ect and reorient ourselves to the new landscape every year. Co“nsumers are more conscious with their screen time, especially as they ?nd their footing in a post- pandemic world.” Things have obviously changed since then. The market for social media platforms is more powerful and diversi?ed than ever. Consumers are more conscious with their screen time, especially as they ?nd their footing in a p