学位论文版权使用授权书
本人完全了解云南财经大学有关收集、保存、使用学位论文的规
定，即：按照有关要求提交学位论文的印刷本和电子版本；学校有权
保存并向国家有关部门或机构送交论文和论文电子版，允许学位论文
被查阅或借阅；学校可以公布学位论文的全部或部分内容，可以采用
影印、缩印或其它复制手段保存、汇编、发表学位论文；授权学校将
学位论文的全文或部分内容编入、提供有关数据库进行检索。
（保密的学位论文在解密后遵循此规定）
论文作者签名：
导师签名：
日期：2022年 6月 6日
日期：2022年 6月 6日

摘 要
摘 要
云南地区生产总值稳步提升，人民收入水平显著提高，越来越舍得花钱享受
生活，出行看美景，开拓视野。云南铁路客运业务现在实施战略是根据铁路“十
三五”发展规划文件制定，近年云南高铁动车线路越建越密，铁路速度越来越快，
大理、丽江、西双版纳、普者黑等著名旅游景点均陆续开行高铁动车，云南铁路
对国内外旅客吸引力显著提高，使得铁路和公路、航空、水路客运竞争加剧；2017
年中国铁路昆明集团有限公司挂牌成立，是铁路实行公司制改革史上又一里程碑，
客运业务外部环境和内部环境发生较大变化。
本文运用战略管理基础理论知识指导实践，认真分析中国铁路昆明局集团有
限公司客运业务外部环境和内部环境，发现运输距离在 100公里至 900公里间，
铁路比公路、航空运输价格便宜；运输距离在 100公里以内，铁路和航空不如公
路运输便捷灵活，设置客运站点较少；运输距离大于 900公里，铁路运输价格高
于公路运输和航空运输，最终选出最优竞争战略为差异化战略。实施客运业务差
异化战略主要是坚持开行公益性慢火车；提升客运服务人员综合素质，掌握多种
语言和民族歌舞；优化铁路进出站或换乘线路，实现铁路、公路、航空无缝衔接；
春运、暑运、周末、少数民族节日、外出务工时间段实行三张运输图，增加列车
投放频次，推出记次票和定期票；实施多元化经营，盘活铁路贵宾候车厅，推出
商务服务套餐；发挥高铁运能优势，实现云花、农果快速出滇，拉来旅客带动经
济发展等内容。
关键词：竞争战略、铁路客运业务、差异化战略
I

Abstract
Abstract
Yunnan's GDP is rising steadily and its people's income is rising significantly.
They are increasingly willing to spend money to enjoy life and travel to enjoy beautiful
scenery and broaden their horizon. Yunnan railway passenger services implementation
strategy is now based on railway file "much starker choices-and graver consequences-
in" development planning, in recent years, yunnan high-speed train lines built more and
more close, the railway speed faster and faster, Dali, lijiang, xishuangbanna, black and
other famous tourist attractions are in operation, high-speed motor car yunnan railway
attractive to domestic and international visitors increased significantly, Make railway
and road, aviation, water passenger transport competition intensifies; The establishment
of China Railway Kunming Group Co., Ltd. in 2017 is another milestone in the history
of railway company system reform. The external and internal environment of passenger
transport business has undergone great changes.
In this paper, the basic theory of strategic management is used to guide the practice,
and the careful analysis of the external and internal environment of China Railway
Kunming Group Co., Ltd. passenger transport business. It is found that the transport
distance between 100 km and 900 km is cheaper than that of road and air transport.
Transport distance is less than 100 km, railway and air transport is not as convenient
and flexible as road transport, set up fewer passenger stations; The transportation
distance is more than 900 km, and the price of railway transportation is higher than that
of road transportation and air transportation. The optimal competition strategy is finally
selected as the differentiation strategy. To implement the differentiation strategy of
passenger transport business is to insist on running public welfare slow train; Improve
the comprehensive quality of passenger service personnel, master multiple languages
and ethnic songs and dances; Optimize railway entry and exit stations or transfer lines
to achieve seamless connection between railway, highway and aviation; There will be
three transport maps for the Spring Festival travel rush, summer travel rush, weekends,
II
。。。以下略