摘要
TO医疗信息化公司作为陕西省本土医疗信息化第一梯队的医疗服务行业供
应商，经过二十多年的发展，形成了全面的产品体系，积累了丰富的客户资源和
供应商资源。然而，随着新兴信息技术的发展和行业政策的导向，外部竞争形势
发生了较大的变化，产品竞争压力日益增大，在此过程中公司内部在人力资源与
财务资源运用、产品融合与技术创新、市场营销与产品推介、定制化服务等多方
面出现了制约性问题，严重影响了公司的可持续健康发展。
本文基于竞争战略相关理论，结合TO医疗信息化公司目前的产品竞争现状，
通过实地调研、文献研究、系统化分析等多种方法，运用波特五力模型、PEST、
价值链、SWOT等战略分析工具对公司产品竞争过程中的外部宏观环境、行业环
境，内部资源条件、产品价值链等进行了详细而充分的分析，识别和提炼了产品
竞争过程中的外部机会与威胁，内部优势和劣势，并在此基础上形成适合公司的
产品竞争战略，为公司未来发展提供借鉴和参考作用。
本文研究的基本结论是从产品差异化、服务差异化、营销差异化等方面形成
差异化的竞争战略，并通过成本驱动提质增效。为了保障企业差异化竞争战略的
顺利实施，本文进一步结合TO医疗信息化公司产品价值链的活动特征，从加大
产品创新投入、营销推广费用保障、组织体系保障、人力资源保障等价值链活动，
形成可行的实施保障措施，构建和加强产品竞争优势，持续推进公司健康发展。
关键字：医疗行业；信息化；产品；竞争战略

ABSTRACT
As a medical service provider of the first tier of local medical
informatization in Shaanxi Province, to medical informatization company
has formed a comprehensive product system and accumulated rich
customer and supplier resources after more than 20 years of development.
However, with the development of emerging information technology and
the guidance of industrial policies, the external competition situation has
changed greatly, and the product competition pressure is increasing day
by day. In this process, the company has restrictive problems in the use of
human and financial resources, product integration and technological
innovation, marketing and product promotion, customized services and so
on, It has seriously affected the sustainable and healthy development of
the company.
Based on the relevant theories of competitive strategy, combined
with the current product competition status of to medical information
company, through field research, literature research, systematic analysis
and other methods, this paper uses Porter's five forces model, pest, value
chain, SWOT and other strategic analysis tools to analyze the external
macro environment, industry environment, internal resource conditions
The product value chain has carried out a detailed and sufficient analysis,
identified and refined the external opportunities and threats, internal
strengths and weaknesses in the process of product competition, and

formed a product competition strategy suitable for the company on this
basis, so as to provide reference and reference for the future development
of the company.
The basic conclusion of this paper is to form a differentiated
competitive strategy from the aspects of product differentiation, service
differentiation and marketing differentiation, and improve quality and
efficiency through cost driving. In order to ensure the smooth
implementation of the enterprise's differentiated competition strategy, this
paper further combines the activity characteristics of the product value
chain of to medical information company, and forms feasible
implementation guarantee measures from increasing product innovation
investment, marketing promotion cost guarantee, organization system
guarantee, human resources guarantee and other value chain activities, so
as to build and strengthen product competitive advantage, Continue to
promote the healthy development of the company.
Key Words: Medical industry;Information technology;Products;
Competitive strategy
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