摘
要
摘要
中共十九大以来，旅游及相关服务行业发展取得了一定成绩，我国正从旅游
大国向旅游强国迈进。但是传统旅游市场收费乱象的问题仍然是游客投诉的重
点，不断出现赌团、丢客、强迫购物等事件，对旅游市场平稳发展带来了极坏的
影响。在这样的形势下，智慧旅游升级转型的发展也越发关键和重要。
A公司是国内优秀的国有控股企业，拥有超2000辆小型车，分布全省16州
市。在2016年因云南旅游市场问题突出，云南省发布最严整顿令，在此重度的
整顿政策下，A公司临危受命，利用原有租车业务优势，和数字技术平台，用车
辆作为旅游六要素的“行”，来带动旅游其他环节：吃、住、行、游、购、娱，
推出智慧旅游的自驾旅游模式。
本文以A公司智慧旅游“行+X”业务整合为研究对象，以“企业资源整合”
概念为理论依据。首先对A公司经营情况分析和问卷调研整理，通过对B端供应
商、A端平台、C端消费者的分析，探寻智慧旅游业务在发展中的问题。然后运
用 PEST、SWOT分析模型对 A公司内外部经营环境分析，提出智慧旅游“行+X”
的业务整合思路和具体操作策略，对ABC三方面进行优化整合，并明确在实施落
地过程中的保障措施。为A公司智慧旅游业务优化提出理论依据，同时为云南旅
游转型升级提出可行方案。
关键词：企业资源；业务整合；行+X；智慧旅游；
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Abstract
Abstract
Since the 19th National Congress of the Communist Party of China (CPC), the
development of China's tourism industry has achieved excellent results and is striding
forward to become a tourism power. However, the tourism market problems still exist
repeatedly, repeated, to the stable development of the tourism market has brought
adverse effects. In such a situation, the upgrading and transformation of smart tourism
is becoming more critical and important.
A Company is an outstanding state-owned holding enterprise in China, with more
than 2000 small cars distributed in 16 cities and cities of the province. In 2016 because
of Yunnan tourism market problem is outstanding, the most strict reorganization by
Yunnan province, the under the heavy consolidation policy, company A reimbursing,
take advantage of the original car rental business, and digital technology platform,
using vehicles as A "line" of the six elements in tourism, to drive travel other parts:
eating, accommodation, transportation, traveling, shopping, entertainment, launch the
wisdom tourism model of drive tourism.
This paper takes A company's smart tourism "line +X" business integration as the
research object and takes the concept of "enterprise resource integration" as the
theoretical basis. Firstly, the business situation of COMPANY A is analyzed and the
questionnaire survey is sorted out, and the problems in the development of smart
tourism business are explored through the analysis of suppliers at end B, platform at
End A and consumers at end C. Then, PEST and SWOT analysis models are used to
analyze the internal and external business environment of COMPANY A, propose the
business integration idea and specific operation strategy of smart tourism "line +X",
optimize the integration of THE three aspects of ABC, and clarify the guarantee
measures in the implementation process. It provides a theoretical basis for A company's
intelligent tourism business optimization.
Key word：Enterprise Resources; Business Integration; Travel +X; Smart Tourism;
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目录
目录
摘要 .................................................................................................................................................. I
Abstract........................................................................................................................................... II
目录 ................................................................................................................................................ III
插图索引 ............................................................................................................................... VI
表格索引 .............................................................................................................................. VII
第一章绪论 ................................................................................................................................... 1
第一节研究背景与意义 ....................................................................................................... 1
一、研究背景 ................................................................................................................. 1
二、研究目的 ................................................................................................................. 3
三、研究意义 ................................................................................................................. 3
第二节国内外研究现状 ....................................................................................................... 4
一、国外研究情况 ......................................................................................................... 5
二、国内研究情况 ......................................................................................................... 8
三、国内外研究综述启示 ........................................................................................... 12
第三节研究内容及方法 ..................................................................................................... 13
一、研究内容 ............................................................................................................... 13
二、研究方法 ............................................................................................................... 14
三、技术路线 ............................................................................................................... 15
第四节本研究创新点与不足 ............................................................................................. 16
第二章相关概念及理论基础 ..................................................................................................... 18
第一节主要相关概念 ......................................................................................................... 18
一、战略管理 ............................................................................................................... 18
二、企业资源理论 ....................................................................................................... 19
三、资源整合理论 ....................................................................................................... 20
第二节企业资源整合理论 ................................................................................................. 20
第三节分析工具 ................................................................................................................. 21
一、PEST分析模型..................................................................................................... 21
二、SWOT分析模型................................................................................................... 22
第三章 A公司经营情况分析...................................................................................................... 24
第一节 A公司主要业务介绍.............................................................................................. 24
第二节 A公司业务分析...................................................................................................... 25
第三节调研问卷统计整理 ................................................................................................. 29
一、问卷设计 ............................................................................................................... 29
二、问卷样本构成 ....................................................................................................... 29
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。。。以下略