A Dissertation Submitted to Guangdong University of Technology
for the Degree of Master
（MasterofBusinessAdministration）
The location-optimization research of the Cainiao
Station of the A-community
Candidate: Xuewei,Zhang
Supervisor: Prof.Liu
May 2022
School of Management
Guangdong University of Technology
Guangzhou, Guangdong, P. R. China, 510006

摘要
摘要
随着网络的普及，中国网民数量的日益增加，中国电子商务呈高速增长的趋势。
因电子商务的高速发展，中国的快递行业也飞速发展，各式各样的物流快递方式层出
不穷，快递行业也进入了黄金发展时期，越来越多的第三方末端物流服务平台应运而
生，菜鸟驿站就是其中一个。
菜鸟驿站站点广泛分布在各个城市的社区或者高校校园内，因服务的便捷性，现
阶段取得了不错的成绩，但也存在一些弊端，还有需要优化的地方，其中最重要的就
是菜鸟驿站站点的选址。因此，本文将针对菜鸟驿站的选址优化问题，对 A社区的菜
鸟驿站进行研究探讨，主要研究内容如下：
对 A社区内现阶段已驻点的菜鸟驿站的现状进行研究探索，利用 PEST分析法对
菜鸟驿站的情况进行剖析并总结，以了解 A社区菜鸟驿站的实际背景情况和机会。
通过对选址方法的了解，本文针对菜鸟驿站站点选址优化决策，采用了 AHP层次
分析法，通过确定相关影响选址决策的指标内容通过评分加权等方式确定了权重，并
得出选址的初步优化选址对象。在得到初步优化方案后，本文再通过定量分析，借用
线性规划模型，对初选方案进行比较，从而确定最优方案。
本文以 A社区的菜鸟驿站站点选址决策作为案例，通过层次分析法和线性规划模
型，根据备选选址的具体数据的整合和分析，在 A社区菜鸟驿站三个备选方案中最终
确立了最优的选址决策方案。
关键词：社区；菜鸟驿站；选址；优化
I

广东工业大学硕士专业学位论文
ABSTRACT
Along with the network popularization, the number of Chinese Internet users is
increasing, China's e-commerce is the trend of rapid growth. Because of the rapid
development of e-commerce, China's express delivery industry rapid development, also
emerge in endlessly, all kinds of logistics Courier express industry has entered the golden
development period, more and more of the end of the third party logistics service platform
arises at the historic moment, Cainiao Station is one of them.
Cainiao Station sites are widely distributed in each city community or college campus,
for ease of service, at present has achieved good results, but there are also some
disadvantages, there is need to optimize, one of the most important is the Cainiao Station
siting in the site. Therefore, this article will focus on the Cainiao Station's location
optimization problem, the study of A community of Cainiao Station, the main research
content is as follows:
To A stationary point of the present situation of the Cainiao Station community now
were studied to explore, using PEST analysis method of Cainiao Station are analyzed and
summarized, in order to understand A rookie post actual background and opportunities of the
community.
Through the understanding of the location selection method, this thesis Cainiao Station
site location optimization decision-making, used the AHP analytic hierarchy process (AHP),
by determining the impact location decision-making of index weight was determined by the
grading weighted methods such as content, and it is concluded that the location of the
preliminary optimization of location objects. After get the preliminary optimization scheme,
through quantitative analysis, this thesis use linear programming model, the primary scheme
comparison, to determine the optimal solution.
Cainiao Station site location decisions based on A community as an example, through
the analytic hierarchy process (ahp) and linear programming model, according to an
alternative location of the specific data integration and analysis, in A community Cainiao
II
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