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Henan University of Technology
Master Degree Thesis
Research on Marketing Effect of Network Live
Broadcast of Ctrip Based on 4I Theory
Student Number: 201993406
Candidate: LianJie
Supervisor: KuangJinli
Academic Degree Applied for: Master
Speciality: Master of Business Administration
Affiliations: School of Management
Dissertation Defense Date: Nov.28, 2021


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