Shanghai International Studies University
RESEARCH ON W-BRAND WEBCAST MARKETING
STRATEGY WITH INTERNET NEW MEDIA
A Thesis Submitted to School of Business and Management
In Partial Fulfillment of Requirements for
Master of Business Administration
By
Zhang Li
Under the Supervision of Xiao Junjie
March 2021


答辩委员会成员
主席：陈洁
成员：白湧宋艳
。。。以下略