Thesis for Master’ s degree, Shanxi University, 2021
Research on the Problems and Solutions of Enterprise
Financial Crisis under Harvard Analytical Framework
-- A case study of Huayi Brothers Media Corporation
Student Name
Supervisor
Major
Wenxing Guo
Prof. Xiaoying Zhai
Business Administration
Accounting theory and methods
School of Economics and Management
Specialty
Department
Research Duration 2018.09-2021.06
June, 2021

目录
中文摘要............................................................................................................ I
ABSTRACT.................................................................................................................II
第一章导论..................................................................................................................1
1.1研究背景、目的和意义...................................................................................1
1.1.1研究背景.................................................................................................1
1.1.2研究目的.................................................................................................2
1.1.3研究意义.................................................................................................3
1.2文献综述...........................................................................................................3
1.2.1国外研究动态.........................................................................................3
1.2.2国内研究动态.........................................................................................5
1.3研究内容和方法...............................................................................................7
1.3.1研究内容.................................................................................................7
1.3.2研究方法.................................................................................................9
1.4研究目标和拟解决的关键问题.......................................................................9
1.5创新之处及预期研究成果.............................................................................10
第二章相关理论基础................................................................................................11
2．1哈佛分析框架的基本概述..........................................................................11
2.1.1战略分析...............................................................................................11
2.1.2会计分析...............................................................................................12
2.1.3财务分析...............................................................................................12
2.1.4前景分析...............................................................................................12
2．2财务危机的基本概述..................................................................................12
2.2.1财务危机的定义...................................................................................12
2.2.2导致财务危机的原因...........................................................................13
2.2.3财务危机预警.......................................................................................13

2．3哈佛分析框架和财务危机..........................................................................15
第三章哈佛分析框架下华谊兄弟的现状分析........................................................16
3．1公司概况......................................................................................................16
3．2战略分析......................................................................................................16
3.2.1宏观环境...............................................................................................16
3.2.2行业环境...............................................................................................17
3.2.3企业的生命周期以及企业的核心竞争力...........................................17
3.2.4发展战略...............................................................................................19
3.2.5竞争战略...............................................................................................21
3.2.6财务战略...............................................................................................22
3．3会计分析......................................................................................................23
3.3.1关键会计政策和会计估计...................................................................23
3.3.2会计灵活性...........................................................................................24
3.3.3审计报告...............................................................................................24
3．4财务分析......................................................................................................25
3.4.1偿债能力分析.......................................................................................25
3.4.2盈利能力分析.......................................................................................25
3.4.3营运能力分析.......................................................................................26
3.4.4发展能力分析.......................................................................................27
3.4.5股利支付能力分析...............................................................................27
3.4.6行业对比分析.......................................................................................27
3.4.7财务状况质量分析...............................................................................28
3．5前景分析......................................................................................................37
第四章华谊兄弟财务危机分析................................................................................41
4．1财务危机评价计算......................................................................................41
4．2哈佛分析框架下财务危机原因分析..........................................................42
4.2.1战略过于激进，主营业务根基动摇...................................................42
4.2.2多元化投资失利，无法持续拉动利润...............................................44
。。。以下略