目录
店铺基本信息.................................................1
投资预算......................................................1
2.1预计资金投入................................................1
2.2预计回本期..................................................1
可行性分析....................................................2
3.1优势........................................................2
3.2劣势........................................................3
3.3机会........................................................3
3.4威胁........................................................4
市场定位......................................................4
4.1目标市场....................................................4
4.2价格定位....................................................4
4.3进货渠道....................................................5
营销方案......................................................5
5.1营销策略....................................................5
5.2推广方式....................................................5
5.3人员配备....................................................5
5.4执行方案....................................................5
控制考核......................................................6
6.1门店控制....................................................6
6.2绩效考核....................................................6
七、项目评价......................................................6
附表1-5店铺基本信息
店铺名称：玩乐城
店铺址：新会区睦洲镇佳惠超市附近
店铺面积：30-40平方
店铺租金：2000-3000元/月
主营项目：儿童玩具
产品种类：遥控车、四驱车、积木、毛绒公仔、模型、充气玩具等
。。。以下略