ADVANTAGE: CONSUMER EYE Issue 3 SOCIAL COMMERCE Through the lens of the consumer, this series will delve deeper into the issues, debates, and ADVANTAGE series, which invites industry experts to share predictions of GroupM Services’ their perspectives of media, data, and technology. We invite everyone to join the discussion on some of the macro level issues facing marketing today and how we can collectively “Make Advertising Work Better for People”.1 SOCIAL COMMERCE In this edition, we look back on our recent ADVANTAGE video series covering the rise, role, and future of social commerce. While industry experts are unequivocal on the growth of social commerce, we look through the lens of the consumer to investigate key talking points on how social commerce can “Make Advertising Work Better for People”. We look at this from three perspectives: CLICK TO ACCESS RESOURCES INTEGRATING SOCIAL EXECUTING SOCIAL NURTURING SOCIAL COMMERCE COMMERCE COMMERCE 1 : INTEGRATING SOCIAL COMMERCE In the ADVANTAGE videos, the speakers illuminated the unique opportunities that social commerce delivers in expanding existing e-commerce capabilities and replicatin