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2022年移动游戏货币化报告PDF

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更新时间:2022/11/26(发布于河南)

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文本描述
The State of Mobile Game Monetization 2022 — An Analysis of the Latest Mobile Game Monetization Strategies? 2022 Sensor Tower Inc. - All Rights Reserved Table of Contents 03 - Introduction 04 - Game Intelligence: Taxonomy Genres 05 - Monetization Descriptors Definitions 06 - Game Taxonomy Deep Dive 09 - Game Monetization Market Overview 12 - Top Games by Monetization Descriptors 20 - Overview of NFT/Crypto Games 24 - Monetization and Game Taxonomy Synergies 32 - Season Pass Success Stories 36 - Conclusion? 2022 Sensor Tower Inc. - All Rights Reserved Introduction This report presents an overview of game monetization methods for mobile games, delving into the key market trends and examining how these strategies fit into the wider game taxonomy. This analysis leverages Sensor Tower’s Game Taxonomy, Game Intelligence, App Intelligence, Store Intelligence, Ad Intelligence, and App Teardown data. ● Revenue figures represent gross consumer spending (before the fees taken by Apple or Google). ● Download estimates presented are on a per-user basis, meaning that only one download per Apple or Google account is counted towards the total. ● Downloads of the same app b