Video Advertising: State of the Nation Report | Wave 2 | May 2022iab australia video council. the iab thanks the video council for their support of this research Ash Cooper Adobe Georgie Charlish Adstream Andrew Dixon Amobee Sarah Cooper Buzzfeed Nik Weber ESPN Dan Sinfield Facebook Georgina Fox Finecast Chris Oxley Foxtel Cally Scivetti Google Valentina Lizzi InMobi James Young Magnite Matthew Wheeler News Jordan King Nine Cass Gilbert Pinterest Tim Purss Pubmatic Nick O’Grady Quantcast Laura Wall Samsung Ads Brett Islaub SBS Adam Roberts SeenThis Matt Coote Snap Peter Maher Teads Jocelyn Kowald The Trade Desk Dan Connor TikTok Hamish McPhee Twitch Nicole Cadiz Twitter Jonathan Munschi Twitter David Haddad Mark Serhan Alba Marco Yahoo Vikki Pearce Zenith Optimedia Unruly Xandr 23executive summary. ? Australian advertisers spent nearly $2.9 billion on digital video advertising in 2021. Expenditure increased 48% on year prior, a growth rate not seen since 2016 and similar to the growth rates in UK and US markets last year. ? Short-form video is the most often used format. A significant number of agencies are experimenting with some of the emerging vid