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2022年直销葡萄酒调查报告PDF

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调查报告 葡萄酒
资料大小:2070KB(压缩后)
文档格式:PDF
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解压密码:m448
更新时间:2022/11/15(发布于北京)

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June 2022 Produced by: Rob McMillan, EVP & Founder Project Lead: Molly Stichter, VP Project Analyst: Katrina Young, Contractor Project Support: Ethan Harkleroad, AssociateAre we there yet? If you’ve ever driven young children on a long trip, you’ve heard those words. How did your winery negotiate the past two years relative to your peers? What can you learn from others who had greater success? What strategies can you enhance and retain to drive future revenue? The following charts and commentary are a starting point for self- reflection about our combined and individual successes and challenges. This will help answer some of those questions. Together we’ve negotiated our way through this still-continuing pandemic, the ruptures in supply chains, adaptations to new regulations, massive sales channel swings and gyrations in financial markets. With all this change still surrounding us, that’s the question many are asking. Are we there yet? You aren’t going to like it, but the answer is no. But that’s not all bad news. EVP & Founder, SVB Wine Division rmcmillan@svb is one of the top wine-business If you contributed to this survey, you will receive the complete set of anon