‘ Akshay Kumar FORE‘ The one who walks the path of struggle changes the world... I had read these lines somewhere, and I would like to say the same for our film industry. The past few years have been times of intense struggle for the Indian Media & Entertainment sector. COVID-19 rained a flurry of problems and challenges all over the world. But we never gave up. With our utmost hardwork and dedication, we continued to produce films, web series, digital programs and music, and remained on our path to make our industry self-reliant. I’m happy that today India’s media and entertainment sector is flourishing worldwide. The industry’s value is likely to touch INR2.3 trillion by 2024. The extraordinary digital achievements of our country have made this possible. Today, people in every corner of the country, whether in cities or villages, have smartphones. Using these smartphones, they are now able to access OTT, TV, YouTube, Instagram, Facebook, Twitter through which they can watch all kinds of content, including films, sports, news, music and more. And people’s desire to watch ever more content is increasing all the time. What’s also growing is their desire to watch content