2 0 2 2 V I D E O I N B U S I N E S S Benchmark ReportIntroduction Thought 2020 would be the And this is the prevailing line of thought high-water mark for video? Think again. across the industry. Sales experts and trainers recommend that reps start using video for outreach; marketing teams increasingly funnel investment into video content; internal communicators ?nd video indispensable for connecting a hybrid or fully remote workforce. Even though 2021 saw organizations starting their return toward business as usual, video uptake continued to grow. As the use of video becomes increasingly pervasive, it’s important to understand how businesses are using it, so we can determine the best practices that guide e?ective video e?orts. To that end, we’re bringing you our ?fth annual Video in Business Benchmark Report. This study analyzes the way businesses use video to support their sales, marketing, and communication initiatives. After buyers were thrust into virtual-?rst purchasing experiences during the pandemic, many concluded that they actually prefer buying remotely. What does that mean for business teams, even as the world returns to normal? So far, there hasn’