State of The video streaming industry has reached a tipping point Copyright ? 2022 The Nielsen Company (US), LLC.Watch anything good lately? Of course, you have. How could you not? The amount of video programming today is staggering—and growing. As of February 2022, Gracenote, a Nielsen company, listed more than 817,000 unique program titles across U.S. traditional TV and streaming services, with many of those titles featuring hundreds of individual episodes and chapters. Back in December 2019, there were just over 646,000 unique program titles. While many of those titles form the bedrock of the traditional TV universe, more recent content, especially during the past two years, has been developed for over-the-top (OTT) release across the growing expanse of streaming services. And as choice proliferates, consumers will increasingly rely on content platforms and services to provide them with the content they’re most interested in. Percentage of titles available across linear TV and streaming services As of February 2022 Program example | Platform SVOD exclusively SVOD non-exclusively 15% Stranger Things Netflix The significant shift in how consumers engage with video con