2022 Digital Trends APAC in FocusTable of Contents Foreword 3 5 1. Executive Summary 2. Accelerating into Unprecedented Social and Technical Change 6 3. Overcoming Internal Constraints 4. Data Soverignty Versus Innovation 5. Conclusions 9 15 17 18 6. Methodology With nearly 10,000 participants in the 2022 study, more than 95,000 businesspeople from every continent (including Antarctica) have contributed their time and insights to this research since its inception in 2010. Their contributions make this the largest and most durable international study of how digital trends are changing the marketing discipline. Adobe and Econsultancy would like to thank everyone for their effort and insight. 2 2022 Digital Trends: APAC in FocusForeword Introducing 2022 Digital Trends - APAC in Focus. This annual Adobe survey, produced in collaboration with Econsultancy, captures insights from senior decision-makers and practitioners in the marketing and advertising industries across the Asia Paci?c, Australia and New Zealand regions. The report explores the role of technology and its impact on consumers, businesses and economies and points to opportunities for companies to re?ne their d