I 摘要 企业发展战略管理是企业竞争的重要途径，也是应对复杂市场环境的重要手 段，对企业发展的重要性不言而喻。我国腌渍食品历史悠久，种类丰富，但远落 后于国外先进的腌渍品加工业，在企业类型上也以中小型企业居多。中小型企业 在发展过程中普遍存在战略模糊甚至忽视战略的现象，容易被市场左右，盲目追 求热点，导致企业资源被消耗，发展壮大被限制。 H公司是冀南地区一家小型食品加工制造型企业，以腌渍蔬菜加工为主营业 务，因其起步较早，加工技艺成熟，产品销售覆盖本省和周边地区。但是近几年 来行业竞争环境日趋激烈，H公司业务下滑，内控管理上的诸多问题也逐渐暴露。 在企业战略管理方面，存在战略管理意识缺乏、公司愿景和使命不明确、长期和 短期发展目标不清晰等问题，严重影响其进一步的发展壮大。 本研究借助战略管理相关理论，综合运用文献研究法、实地调查法、问卷调 查法，对H公司进行了深入的研究。首先，通过背景介绍，明确了该课题的研究 趋势和现状；其次，通过PEST分析法、波特五力模型和H公司内部环境分析， 明确了H公司的战略环境；再次，根据对H公司战略管理现状问卷调查和访谈的 梳理，分析出了H公司战略管理现存的问题；随后通过SWOT分析法和内外部评 价矩阵，确定公司发展战略为SO增长型战略。明确了总体发展战略后，对公司愿 景、使命、近期和远期发展目标进行重新定义，对H公司的业务战略进行了选择， 最后以组织重构、加强人力资源管理、提升企业文化、制度化建设等为H公司的 战略实施保障措施。本研究为H公司今后的健康发展指明了方向，同时为其他同 类型的中小型企业在战略管理方面提供了参考依据。 关键词：H公司；发展战略；SWOT；内外部评价矩阵；SO增长型战略 Abstract II Abstract Theenterprisestrategicmanagementisofgreatimportanceforenterprisesto compete,andtodealwiththecomplexmarketenvironment.Asacountryhavinga longhistoryofpickledfood,Chinaisfarbehindinregardofthepickledfood processingparedwiththeadvancedpickledfoodprocessingindustryinforeign countries,mostoftheenterprisesinChinaaresmallandmedium-sized.Ithastobe saidthatmanyofthemarelackofstrategyorhaveavaguenotionofstrategic managementintheirdevelopment.Theseenterprisesareeasilycontrolledbythe marketinthedevelopmentprocess,whichleadsthemtoblindlypursuehotspots, wasteenterpriseresources,consequently,theirdevelopmentandgrowtharegreatly restricted. HPickledFoodProcessingCo.,Ltd.isasmall-scalefoodprocessingand manufacturingenterpriseandlocatedinthesouthofHebeiProvince,whichmain businessispickledvegetablesprocessing.Becauseofitsearlystartandmature processingtechnology,productsalescoverHebeiprovinceandthesurroundingareas. Butintherecentyears,thecompetitionenvironmentoffoodprocessingindustryis becomingmoreandmorefierce,therefore,thebusinessofHcompanyisdeclining, meanwhile,manyproblemsofinternalcontrolmanagementaregraduallyexposed.In theaspectofenterprisestrategicmanagement,lackofstrategicmanagement consciousness,vaguevisionandmission,unclearlong-termandshort-term developmentgoal,etc.,resultinginitsconstraineddevelopment. ThisthesistriestostudythedevelopmentstrategymanagementofHCompany bymeansofrelevanttheories.Inthisthesis,aseriesofresearchmethodsareused, suchasdocuments,fieldinvestigation,questionnaireetc.,todevelopafeasible developmentstrategyforHCompany,andrelevantmeasuresarealsodevelopedto ensuretheimplementationofthestrategy.First,theresearchbackgroundisintroduced, theresearchtrendsandpresentsituationofthesubjectareanalyzed.Then,PEST analysisandPorter'sfiveforcesanalysisareusedtoanalyzeHcompany’sexternal environmentandtheabilitiesofHcompanyareprovided.Third,theexisting problemsofHcompany'sstrategicmanagementareexposedaccordingtotheresults Abstract III ofquestionnaireandinterview.Besides,thecompany'sdevelopmentstrategyis determinedasSOstrategybyusingSWOTanalysis,EFEandIEFanalysismatrix. Then,thecompanyvision,mission,short-termandlong-termdevelopmentgoalsare redefined.Finally,thisthesisalsoprovidessafeguardmeasuresforitsorganizational restructuring,humanresourcemanagementstrengthening,corporateculture constructionandsystemconstruction,whichpointoutthedirectionforHcompany andalsoprovideareferenceforotherenterprisesofthesametypeinstrategic management. Keywords:HPickledFoodProcessingCo.,Ltd;developmentstrategy;SWOT;IEF andEEF;SOstrategy 目录 IV 目录 摘要......................................................................................................................I Abstract.................................................................................................................Ⅱ 第1章绪论...........................................................................................................1 1.1研究背景与意义.......................................................................................1 1.1.1研究背景.........................................................................................1 1.1.2研究意义.........................................................................................1 1.2国内外研究现状.......................................................................................2 1.2.1国外研究现状.................................................................................2 1.2.2国内研究现状.................................................................................3 1.2.3相关研究评述.................................................................................3 1.3研究方法及内容安排...............................................................................5 1.3.1研究方法.........................................................................................6 1.3.2研究内容.........................................................................................6 1.3.3技术路线.........................................................................................7 1.4创新之处...................................................................................................8 第2章相关理论概述...........................................................................................9 2.1发展战略理论..........................................................................................9 2.2企业战略环境分析工具..........................................................................9 2.3企业发展战略类型................................................................................11 2.4本章小结................................................................................................11 第3章H公司的战略环境分析.........................................................................12 3.1H公司简介.............................................................................................12 3.2H公司宏观环境PEST分析..................................................................12 3.2.1政治环境.......................................................................................12 3.2.2经济环境.......................................................................................13 3.2.3社会环境.......................................................................................14 3.2.4技术环境.......................................................................................15 3.3行业现状及生命周期分析.....................................................................15 3.3.1行业现状分析..............................................................................15 目录 V 3.3.2行业生命周期分析......................................................................16 3.4行业竞争环境分析.................................................................................16 3.4.1新进入厂商的威胁.......................................................................17 3.4.2客户的议价能力...........................................................................17 3.4.3供应商的讨价还价能力...............................................................17 3.4.4潜在进入者的威胁.......................................................................17 3.4.5替代产品的压力...........................................................................18 3.5公司内部环境分析.................................................................................18 3.5.1公司产品结构概况.......................................................................20 3.5.2人力资源管理能力分析...........................................