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MBA硕士毕业论文_DHM交易所运营模式研究PDF

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更新时间:2022/10/1(发布于广东)

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文本描述
With the development and reform of the industry of China's spot commodity market, various national and local government regulating policies and measurements have been continuously introduced and upgraded. Since its inception in 2011, the CDHM Exchange has been in a dilemma situation between various regulatory policies and its own business development. The questions of how to transform, how to get rid of the difficulties of the industrial policy constrains and how to operate under compliance, have become the biggest challenge for CDHM Exchange at this time being. In Mid-November of 2016, the publication of the "Opinions on Promoting the Innovation and Transformation of Physical Retailing (GOSC No.78 [2016])" issued by the General Office of the State Council has shed light of high encouragement and support to the merging of online and offline business. It is a benchmark of the policy environment formation for the online-offline business structure in our country. It also provides an explicit direction for the industry of Flowers and Plants to transform its physical retail business model. Such structure will be the main trend of Internet development. Precision marketing based on interest points and user experiences will be more occupying. A reform will be triggered by this new business operating model. This article is based on the principle of online-offline complementary advantages. It takes the following as standards which include resources allocation, efficiency maximization, trading cost saving, circulation step minimization and consumption experience improvement. The CDHM Exchange successfully designed and implemented the innovative B2B2C operating model under the real economy. The innovative B2B2C operation pattern relies on its own industry and blends the internet, O2O industry, modern logistics and financial services together to generate an online purchase-sales platform for Flower-and-Plants producers, manufacturing enterprises, dealers and consumers. It built up a business model that combine Commodities III purchase-sales, online shopping mall and OP partnership affiliated stores. They are operating together with big data and leading a revolution in commodities exchange industry. The B2B2C operation model aims at serving the real economy. Its implementation can bring more standardized operations to the CDHM Exchange and stimulate the vitality of the trading market. Furthermore, it can promote the rapid transformation and development of CDHM Exchange under the New Normal Economy and guarantee the lasting development of the firm. In addition, the implementation continues to improve or optimize the operating model through its process, and ultimately establishes a sound and complete new eco-system of flowers-plants, woods, and agricultural products. It takes the core concept of the innovative B2B2C operation model as a type of replicable business pattern. The business idea is promoted to all other types of commodity spot exchanges in the country