随着经济的快速发展，铸造行业竞争的日益加剧，JT公司在快速成长的过程中也暴 露了很多问题，这些问题逐步显现，已经成为公司进一步发展和壮大的瓶颈。针对竞争 对手不断增加，竞争对手实力不断增强的实际情况，公司必须做好自身的战略定位，科 学制定未来竞争战略，才能在竞争对手中脱颖而出，从而取得长远发展。因此，通过行 业研究与竞争战略相结合，科学分析辽宁JT重型装备集团有限公司的行业竞争力，选 择出适合公司未来发展的竞争战略，对公司发展具有重要意义。 本研究利用SWOT等战略分析工具，对JT公司的内外部环境进行科学分析，辨析 JT公司在目前市场环境中的各种机会与威胁以及JT公司存在的优势和劣势，在此基础 上，通过SWOT矩阵分析进行准确的战略定位，最终科学选择适合公司的竞争战略和 战略实施措施，并结合公司的实际经营情况提出技术研发、产品质量、营销方式和成本 方面的保障措施。 根据战略目标的定位和以上分析，基于国内铸造行业需求的不断变化，结合JT公 司的外部环境和自身的资源能力，应该采取成本领先战略来提升自己的竞争力，通过内 部技术研发、产品升级、产品结构的创新，不断提升企业的核心竞争力，将优势集中投 放在汽车模具铸件和机床铸件领域获取竞争优势。 关键词：竞争战略；铸造行业；JT公司 辽宁JT重型装备集团有限公司竞争战略研究 -II- TheResearchofCompetitionStrategyforJTCompany Abstract Withtherapiddevelopmentofeconomyandtheincreasingcompetitioninthefoundry industry,JTcompanyhasalsoexposedmanyproblemsintheprocessofrapidgrowth,which havegraduallyemergedandbecomethebottleneckforfurtherdevelopmentandexpansionof thecompany.Inviewoftheincreasingnumberofcompetitorsandtheincreasingstrengthof competitors,thecompanymustcompleteitsownstrategicpositioningandscientifically formulatefuturecompetitivestrategiesinordertostandoutfromcompetitorsandachieve long-termdevelopment.Therefore,itisofgreatsignificanceforthedevelopmentofthe companytoscientificallyanalyzetheindustrialcompetitivenessofliaoningJTheavy equipmentgroupco.,ltd.throughthecombinationofindustryresearchandcompetitive strategy,andselectthecompetitivestrategysuitableforthefuturedevelopmentofthe company. ThisstudyusedtheSWOTstrategicanalysistools,suchasthescientificanalysisofthe internalandexternalenvironmentofJTcompanydifferentiateJTcompanyinthecurrent marketenvironmentaswellasthevariousopportunitiesandthreatsofJTcompany advantagesanddisadvantages,onthisbasis,throughtheSWOTmatrixanalysisaccurately strategicpositioning,eventuallyscienceandchoosesuitableforthecompany'scompetitive strategyandstrategyimplementationmeasures,andcombinedwiththeactualoperation situationofcompanytechnologyresearchanddevelopment,productquality,marketingway andthesafeguardmeasuresoncost. Accordingtothestrategicobjectivesandpositioningtheaboveanalysis,basedonthe changingofChinesefoundryindustrydemand,combinedwithJTcompany'sexternal environmentanditsownresources,costleadershipstrategyshouldbetakentoimprovetheir owncompetitiveness,throughinternalinnovationoftechnologyresearchanddevelopment, productupgrading,productstructure,promotingthecorecompetitivenessofenterprises constantly,advantagewillfocusoninthefieldofautomouldcastingandmachinetool castingstoobtaincompetitiveadvantage. KeyWords：Thecastingindustry;Competitivestrategy;JTCompany 大连理工大学专业学位硕士学位论文 -III- 目录 摘要.............................................................................................................................I Abstract..............................................................................................................................II 1绪论...............................................................................................................................1 1.1研究背景............................................................................................................1 1.2研究意义............................................................................................................1 1.2.1理论意义....................................................................................................1 1.2.2实践意义....................................................................................................1 1.3理论基础............................................................................................................2 1.3.1战略管理理论.........................................................................................2 1.3.2竞争战略理论.........................................................................................3 1.3.3战略分析工具.........................................................................................3 1.4研究方法............................................................................................................5 1.5研究内容和思路................................................................................................6 1.5.1研究内容.................................................................................................6 1.5.2技术路线图.............................................................................................7 2JT公司外部环境分析..................................................................................................8 2.1宏观环境分析....................................................................................................8 2.1.1政治环境分析.........................................................................................8 2.1.2经济环境分析.........................................................................................9 2.1.3社会环境分析.......................................................................................10 2.1.4技术环境分析.......................................................................................11 2.2铸造行业环境分析..........................................................................................12 2.2.1铸造行业现状.......................................................................................12 2.2.2铸造行业存在的问题...........................................................................16 2.2.3铸造行业前景.......................................................................................16 2.3铸造行业竞争分析........................................................................................16 2.3.1现有竞争者分析...................................................................................17 2.3.2潜在竞争对手分析...............................................................................19 2.3.3购买方分析...........................................................................................20 2.3.4供应方分析...........................................................................................22 2.3.5替代品分析...........................................................................................24 辽宁JT重型装备集团有限公司竞争战略研究 -IV- 2.4外部环境带来的机会和威胁..........................................................................25 2.4.1机会.......................................................................................................25 2.4.2威胁.......................................................................................................25 3JT公司内部环境分析................................................................................................27 3.1企业概况............................................................................................................27 3.2公司资源分析..................................................................................................27 3.2.1人力资源分析.......................................................................................27 3.2.2客户资源分析.......................................................................................28 3.2.3技术资源分析.........................................................................................2 3.3公司能力分析.......................................................................................................3 ·3.3.1财务能力分析........................................................................................3 3.3.2组织能力分析.............................................................................