在“一带一路”战略的带动下，新疆区域经济快速发展，产业结构正在转型 升级，为XJ公司提供了巨大的发展空间。另一方面，新疆已经成为国内外先进 企业的重点投资区域，新疆电力设备市场的竞争也日趋激烈。如何开发新疆区域 市场就成为了XJ公司的一个重要课题。 本文从“一带一路”给XJ公司带来的发展机遇入手对新疆区域市场进行了 全面的研究，剖析了新疆市场的主要竞争对手，深入探讨了XJ公司在新疆区域 市场开发现状以及未来前景，围绕XJ公司网内、网外两大市场领域，针对智能 电网、智能供用电及节能、新能源三大市场业务进行分析，提出了网内市场可以 采用市场领先者竞争策略，利用好国家电网直属产业的身份优势，针对智能电网 市场做好技术创新、参与行业方案制定，引领客户的需求。网外市场采用追随者 的竞争策略，积极构建核心大客户，建立战略合作关系，发挥其产品全及合作模 式灵活的优势，缩小与主要竞争对手的差距，扩大市场份额。在保障措施方面， 提出了发挥政策优势，强化内部保障，提升创新能力，开展专业化营销等保障手 段。 通过对XJ公司的论证分析，可以充分发掘当前阶段新疆区域市场的战略特 征，并通过战略调整和深化改革的方式，促使XJ公司在“一带一路”的背景下 能够实现创新和突破。作为国有重要的装备生产企业，在发展规划和发展浪潮当 中，必须借助调整战略结构、优化产业资源和合理运用区位优势等方式，实现产 业的创新升级。总之，通过本文的分析、研究不仅能更好的满足用户的需求，而 且能带动XJ集团公司在新疆区域市场的业务发展。 关键词：XJ公司 电力设备 新疆区域 市场开发 II Abstract Driven by the "One Belt And One Road" strategy, Xinjiang regional economy has been developing rapidly, and the industrial structure is undergoing transformation and upgrading, which has provided great development space for XJ company. On the other hand, Xinjiang has become a key investment area for advanced enterprises at home and abroad, and the competition in the power equipment market in Xinjiang is increasingly fierce. How to develop Xinjiang regional market becomes an important topic of XJ company. This article from the "area" all the way to the XJ company brings the development opportunity of the regional market has carried on the comprehensive research of Xinjiang, analyzed the market's main rival in Xinjiang, studied the XJ company market development present situation and future prospect in Xinjiang area, surrounding the XJ company network, the network outside the two big markets, for smart grids, intelligent power supply and energy saving, new energy three big markets business analysis, put forward the network can be used in a market leader in market competition strategy, make good use of its industry directly under the identity of the advantage, in view of the smart grid market completes the plan formulation, technology innovation, participation in industry leading customer requirements. Addition by followers of market competition strategy, and actively build core big customers, establishing strategic cooperative relations, to play its full product and the advantages of flexible cooperation mode, reducing the gap with the main competitors, enlarge market share. In terms of safeguard measures, the paper puts forward the guarantee measures such as giving full play to the advantages of policy, strengthening internal guarantee, improving innovation ability and carrying out professional marketing. Through the argumentation of XJ company analysis, we can fully tap the current phase characteristics of the Xinjiang regional market strategy, and through the way of strategic adjustment and deepen the reform, promoted XJ company under the background of "area" all the way to realize the innovation and breakthrough. As important state-owned equipment production enterprise, in development planning and development tide, must with the aid of structure adjustment strategy, optimize the industrial resources and reasonable using ways such as location advantage, realize the innovation of the industry to upgrade. In conclusion, through the analysis and research of this paper, it can not only better meet the needs of users, but also drive the business III development of XJ group company in Xinjiang regional market.