I 互联网+背景下大庆市M教育公司培训体系问题研究 摘要 知识经济时代，互联网+已经作为当前社会和经济发展建设中最突出的技术内容和 影响因素，逐渐渗透到各个产业领域，并将对各个产业形式中原有的结构和运作方式产 生巨大的优化和完善作用，尤其是在信息利用较多的产业和业务领域，这种影响的效果 更加显著。就教育行业来说，互联网+的影响有着特定的表现形式和操作方式，包括线 上教学等方式已成为当前教育培训企业较为普遍的选择。部分教育培训企业在相关领域 准备不足和实施不充分，导致了培训体系落后等突出问题，甚至影响到了企业盈利能力 和未来发展，急需对相关问题开展深入研究。 本文立足于互联网+背景，着力解决大庆市M教育公司培训体系完善问题，进而为 地方教育培训行业的发展提供参考。在阐述相关理论基础上，通过对公司发展现状及现 实运营情况进行SWOT分析，发现M公司培训体系的优势和劣势都比较明显，完善自 身培训体系必将是公司未来发展的关键。在明确研究重点后，进一步采用了问卷调查、 访谈、电话咨询等方式，针对M公司培训体系现状进行了全面充分的调研，梳理总结 出公司培训体系在营销、师资、课程设计、培训方法、质量监控等方面存在的突出问题， 探究分析这些问题的成因，并提出了完善公司培训体系的具体对策，为大庆市M教育 公司突破现实瓶颈，实现可持续发展提供了助力。本文的研究还为教育培训企业更好地 将互联网+与培训业务相融合提供了实例借鉴和参考，具有一定的应用价值与现实意义。 关键词：互联网+；培训体系；SWOT ABSTRACT II ResearchonthetrainingsystemofDaqingMeducationcompany undertheInternetplusbackground ABSTRACT IntheeraofKnowledgeEconomy,Internet+,asthemostprominenttechnological contentandinfluencingfactorinthecurrentsocialandeconomicdevelopment,hasgradually penetratedintovariousindustrialfields,andwilleachindustryformintheoriginalstructure andtheoperationwayhavethehugeoptimizationandtheconsummationfunction,especially intheinformationutilizationmoreindustryandthebusinessdomain,thiskindofinfluence effectismoreremarkable.Asfarastheeducationindustryisconcerned,theinfluenceof Internet+hasspecificformsofexpressionandoperation,includingonlineteachingandsoon, whichhasbecomeacommonchoiceforeducationalandtrainingenterprisesatpresent.Some educationandtrainingenterprisesintherelevantareasofinadequatepreparationand implementation,resultinginbackwardtrainingsystemandotheroutstandingproblems,and evenaffectedtheprofitabilityandfuturedevelopmentofenterprises,itisurgenttocarryout in-depthresearchonrelatedissues. ThispaperisbasedonthebackgroundofInternet+,andfocusesonsolvingtheproblem ofoptimizingthetrainingsystemofDaqingMEducationCompany,andthenprovidesa referenceforthedevelopmentoflocaleducationandtrainingindustry.Onthebasisof expoundingtherelevanttheories,throughtheSWOTanalysisofthecurrentsituationofthe company'sdevelopmentandactualoperation,itisfoundthattheadvantagesand disadvantagesofMcompany'strainingsystemareobvious,andperfectingitsowntraining systemwillbethekeytothecompany'sfuturedevelopment.Afterclarifyingthekeypointsof theresearch,questionnairesurvey,interview,telephoneconsultationandsoonwerefurther usedtoinvestigatethecurrentsituationofMcompany'strainingsystemcomprehensivelyand fully,tosortoutandsummarizetheoutstandingproblemsofthecompany'strainingsystemin marketing,teachers,curriculumdesign,trainingmethods,qualitycontrolandsoon,to exploreandanalyzethecausesoftheseproblems,andtoputforwardtheconcrete countermeasurestooptimizethecompany'strainingsystem,whichcanhelpDaqingM educationcompanybreakthroughtherealbottleneckandachievesustainabledevelopment. Andtheresearchalsoprovidesexamplesandreferencesforeducationalandtraining enterprisestobetterintegrateInternet+withtrainingbusiness,whichhascertainapplication valueandpracticalsignificance. ABSTRACT III KeyWords:Internet+;TrainingSystem;SWOT 目录 IV 目录 摘要.........................................................................................................................................I ABSTRACT...............................................................................................................................II 第1章绪论...........................................................................................................................1 1.1选题背景......................................................................................................................1 1.2研究目的及意义..........................................................................................................1 1.2.1研究目的............................................................................................................1 1.2.2研究意义............................................................................................................2 1.3国内外研究现状..........................................................................................................2 1.3.1国外研究现状....................................................................................................2 1.3.2国内研究现状....................................................................................................3 1.3.3国内外研究述评................................................................................................4 1.4研究内容与研究方法..................................................................................................4 1.4.1研究内容............................................................................................................4 1.4.2研究方法............................................................................................................5 第2章相关基本理论...............................................................................................................7 2.1互联网+的内涵...........................................................................................................7 2.2互联网+对于教育培训行业的影响...........................................................................8 2.2.1互联网技术在教育培训行业的应用................................................................8 2.2.2互联网+对于教育培训行业的促进.................................................................9 2.3培训体系的概念及内容............................................................................................10 2.4本章小结....................................................................................................................10 第3章大庆市M教育公司发展现状分析...........................................................................12 3.1公司发展概况............................................................................................................12 3.2大庆市M教育公司的SWOT分析.........................................................................13 3.2.1大庆市M教育公司的优势............................................................................13 3.2.2大庆市M教育公司的劣势............................................................................14 3.2.3大庆市M教育公司的机会............................................................................15 3.2.4大庆市M教育公司的威胁............................................................................15 3.2.5大庆市M教育公司SWOT分析结果...........................................................16 3.3本章小结....................................................................................................................17 第4章大庆市M教育公司培训体系存在的问题分析.......................................................18 4.1大庆市M教育公司培训体系的现状调研..............................................................18 4.1.1调研目的与方法..............................................................................................18 V 目录 4.1.2调研设计..........................................................................................................19 4.1.3调研结果及其分析..........................................................................................19 4.2大庆市M教育公司培训体系存在的问题..............................................................26 4.2.1公司营销手段有待加强..................................................................................26 4.2.2师资力量难以满足发展需要..........................