随着经济全球化的深入，国际贸易往来越来越频繁，测试仪器仪表行业的国际化步 伐也愈加迅速，国内的仪器仪表企业不断探索开拓国际市场，仪器仪表行业巨头也不断 深入中国市场，瓜分中国仪器仪表市场这块大蛋糕。Y公司作为代表的国内测试仪器仪 表行业领头羊在走出国门过程中虽然取得了一定成绩，但也在这过程中经受了大量挫折 与困难，可谓屡屡受阻，砥砺前行。其根本原因是，在与国际品牌的竞争中，国内仪器 仪表行业企业品牌认知度低，产品创新度偏低，新产品不能完全契合用户需求，其根本 原因是新产品研发管理水平偏低，研发体系不健全等因素造成。如何提升Y公司研发管 理的水平，成为亟待解决的难题。 集成产品开发（IPD）作为一种先进的产品开发管理模式，成为世界一流企业普遍 采用的一套解决研发管理问题的系统工具和策略。本文也通过基于IPD的管理理论，对 改进Y公司的研发管理进行了较为深入的研究。具体内容如下： 首先，简要阐述了论文选题的背景，研究意义，以及IPD管理理论基础。其次，对 Y公司做了简要概述，详细描述Y公司产品研发现状，主要包括产品市场策略、公司组 织结构、产品开发流程这三方面。再次，通过采用部门访谈、专员访谈、文献资料调查、 专题讨论等方式对Y公司研发管理存在的问题进行深入调研，剖析诊断其存在的根本问 题。接着依据IPD的管理理论和核心思想，对Y公司产品需求管理，组织结构和研发 流程的改进思路进行了研究，制定出改进研发管理的策略方案。最后，对研发管理改进 方案的实施进行了阐述，包括实施条件，实施步骤和实施策略，以及对研发管理改进的 效果进行了初步评估。论文的研究目的是基于IPD的管理理论改进Y公司的研发管理 以解决其困境，使 Y公司形成一套更加高效新产品研发管理体系。 关键词：研发；研发管理；集成产品开发；IPD II Abstract With the deepening of economic globalization, international trade exchanges are becoming more and more frequent, and the pace of internationalization of the testing instrument industry is becoming more and more rapid. Domestic instrument and instrument enterprises are constantly exploring and opening up the international market. Although Y company as the representative of the domestic testing instrument industry leader in the process of going abroad has made certain achievements, but also in this process has experienced a lot of setbacks and difficulties, it can be said repeatedly blocked, honed ahead. The fundamental reason is that in the competition with the international brand, the domestic instrument industry enterprise brand recognition is low, the product innovation degree is on the low side, the new product can not fully meet the user's demand, the root cause is the new product R & D management level is low, the R & D system is not perfect and so on. How to improve the level of R & D management of Y companies has become an urgent problem to be solved. Integrated product development (IPD), as an advanced product development management model, has become a set of systematic tools and strategies to solve R & D management problems widely used by world-class enterprises. This paper also through the management theory based on IPD to improve the R & D management of Y companies for more in-depth research. The details are as follows: First of all, it briefly expounds the background, research significance and theoretical basis of IPD management. Secondly, a brief overview of Y company is made, and the current situation of product R & D in Y company is described in detail, which mainly includes three aspects: product market strategy, company organizational structure and product development process. Again, through the use of departmental interviews, specialist interviews, literature survey, thematic discussion and other ways to conduct in-depth research on the problems existing in R & D management of Y companies, analysis and diagnosis of its fundamental problems. Then according to the IPD management theory and core ideas, the improvement ideas of product demand management, organizational structure and R & D process of Y company are studied, and the strategy scheme of improving R & D management is worked out. Finally, the implementation of R & D management improvement program is described, including the implementation conditions, implementation steps and implementation strategies, as well as the preliminary evaluation of the effect of R & D management improvement. The research aim of this paper is to improve the R & D management of Y company based on IPD III management theory to solve its predicament and make Y company form a set of more efficient new product R & D management system. Keywords: R&D management; integrated product development; IPD IV 目录 摘要 ............................................................................................................................................. I ABSTRACT .............................................................................................................................. II 图表目录 .................................................................................................................................. VI 第一章 绪论 .............................................................................................................................. 1 1.1 选题背景与研究意义 ..................................................................................................... 1 1.1.1 选题背景 .................................................................................................................. 1 1.2 IPD管理理论基础 ........................................................................................................... 2 1.2.1 IPD管理理论基础 ................................................................................................... 2 1.3 研究内容与研究目标 ..................................................................................................... 3 1.3.1 研究内容 .................................................................................................................. 3 1.3.2 研究目标 .................................................................................................................. 4 1.4 研究方法，研究技术线路和论文框架 ......................................................................... 4 1.4.1 研究方法和研究技术线路 ...................................................................................... 4 第二章 Y公司新产品研发管理现状 ...................................................................................... 5 2.1 Y公司概况 ...................................................................................................................... 5 2.2 Y公司的产品策略现状 .................................................................................................. 5 2.2.1 产品组合 .................................................................................................................. 5 2.2.2 客户群体 .................................................................................................................. 7 2.3 Y公司的组织结构现状 .................................................................................................. 7 2.4 Y公司的新产品开发流程现状 ...................................................................................... 9 第三章 Y公司新产品研发管理问题诊断 ............................................................................ 11 3.1 Y公司的研发管理现状调查 ........................................................................................ 11 3.1.1 调研方法介绍 ........................................................................................................ 11 3.1.2 调研过程介绍 ........................................................................................................ 12 3.1.3 调研原始问题描述 ................................................................................................ 15 3.1.4 调查数据分析 ........................................................................................................ 19 3.2 Y公司的产品需求管理问题诊断 ................................................................................ 24 3.2.1 市场需求响应速度慢 ............................................................................................ 24 V 3.2.2 缺乏需求管理及评审 ............